112 · Survey Results: Survey Questions and Responses
“Generally our branding appears as appropriate in all media that we use.”
“Library publications, such as the guide to the library and the library newsletter.”
“Logo design and use of new logo.”
“Newsletter for campus community.”
“Pencils, notepads with UB Libraries logo and Web address disseminated widely and consistently.”
“T-shirt, library bags, name badges.”
“T-shirts are issued to the library full-, part-time, and student employees. These shirts have the tag line and
represent the theme for the year.”
“Variety of print publications, banners, displays, communications Web site, library store, collaborating with
campus communications, etc.”
84. Has the effectiveness of the branding campaign been evaluated? N=22
Yes 6 27%
No 16 73%
If yes, please briefly describe the evaluation method(s) used.
“Formal metrics involve evaluating usage statistics, meeting communications quotas with target audiences, and
anecdotal evidence of impact.”
“Marketing Steering Team has reviewed, ads with it have been reported as effective, staff embraced using it.”
“Plan will be formally evaluated in July 2008. The success of the plan will be based upon the following markers:
Increased communication (both personal and broadcast) across the board with stakeholders Ongoing and
increasing efforts to disseminate news communicating targeted messages to stakeholders Ongoing and
increasing frequency of media coverage in targeted outlets Ongoing and increased opportunities for outreach,
including, but not limited to special events, public speaking opportunities, campus, community, state and
international involvement by faculty and staff and implementation of proposed new publications.”
“Somewhat. Increased attendance at events, monitoring Web hits, more mention in the media, etc.”
“The effectiveness of the program has been informally evaluated. Anecdotally, we have seen a greater awareness
of library events, publications, and services and our messages have been integrated more frequently into
University publications and other public relations activities. We have also received a number of positive comments
about library publications since the campaign was implemented.”
“Use and saturation of Libraries Web site and various print publications.”
“Generally our branding appears as appropriate in all media that we use.”
“Library publications, such as the guide to the library and the library newsletter.”
“Logo design and use of new logo.”
“Newsletter for campus community.”
“Pencils, notepads with UB Libraries logo and Web address disseminated widely and consistently.”
“T-shirt, library bags, name badges.”
“T-shirts are issued to the library full-, part-time, and student employees. These shirts have the tag line and
represent the theme for the year.”
“Variety of print publications, banners, displays, communications Web site, library store, collaborating with
campus communications, etc.”
84. Has the effectiveness of the branding campaign been evaluated? N=22
Yes 6 27%
No 16 73%
If yes, please briefly describe the evaluation method(s) used.
“Formal metrics involve evaluating usage statistics, meeting communications quotas with target audiences, and
anecdotal evidence of impact.”
“Marketing Steering Team has reviewed, ads with it have been reported as effective, staff embraced using it.”
“Plan will be formally evaluated in July 2008. The success of the plan will be based upon the following markers:
Increased communication (both personal and broadcast) across the board with stakeholders Ongoing and
increasing efforts to disseminate news communicating targeted messages to stakeholders Ongoing and
increasing frequency of media coverage in targeted outlets Ongoing and increased opportunities for outreach,
including, but not limited to special events, public speaking opportunities, campus, community, state and
international involvement by faculty and staff and implementation of proposed new publications.”
“Somewhat. Increased attendance at events, monitoring Web hits, more mention in the media, etc.”
“The effectiveness of the program has been informally evaluated. Anecdotally, we have seen a greater awareness
of library events, publications, and services and our messages have been integrated more frequently into
University publications and other public relations activities. We have also received a number of positive comments
about library publications since the campaign was implemented.”
“Use and saturation of Libraries Web site and various print publications.”
