SPEC Kit 306: Promoting the Library · 61
27. Has the effectiveness of this activity been evaluated? N=28
Yes 12 43%
No 16 57%
If yes, please briefly describe the evaluation method(s) used.
“All service related activities are evaluated through LibQUAL+.”
“Attendees are sometime offered the opportunity to complete brief questionnaires about the event.”
“Had full capacity crowd at exhibition opening (larger than normal attendance), full crowd at lecture.”
“Head count of attendees at opening reception. Informal survey of attendees to find out how they heard about
the event (most cases: targeted e-mail).”
“In general, we track attendance, monitor media.”
“Informal exit interviews with attendees.”
“Monitored media coverage closely (2 TV news spots, 5 newspaper stories/briefs, 1 NCSU home page feature).
Visitor counts (gate count of 355,000 between October 13 and January 12).”
“Not formally evaluated, however, two seminars filled to capacity (60 participants) within 24 hours. In the past,
it’s taken several weeks to get 20–30 participants. The use of the graduate student e-mail list is credited.”
Not formally, but outstanding responses from attendees.
“Not officially for each events or exhibit.”
“Other than to assess the number of people who attend events.”
“Our branding is now more defined, and our outreach is more consistent. We’ve seen a difference (increase) in
the number of attendants at events.”
“Libraries received good press coverage, word of mouth appreciation from internal and external community
members, and attendance was very high.”
“Through comments and observations.”
28. Of the channels used above, which were most effective? N=19
“A comprehensive media plan was developed and used to promote this event to the community.”
“Brochures, posters/banners, Web announcements, media coverage on campus and community, targeted e-mail
distribution.”
“Campus news sources and e-mail.”
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