106 · Survey Results: Survey Questions and Responses
Newspaper articles, Campus Newspaper advertisements, Campus Resident Halls/Dorms, Campus Student Center/
Dining Halls, Podcasts
Most Effective: E-mail, Web site, student newspaper, faculty member
Evaluated: Yes, Survey of undergraduates (telephone and Web-based)
Challenge: none specified
Survey/poll constituents
Bi-annual survey of faculty &students regarding educational technology and library resources needs (also any
other additional information relating to information technology needs). The Library’s Center for Educational
Resources staff, resource services librarians and the university’s IT@JH are the primary constituent groups who
design the survey
Audience: Undergraduates, Graduates, Faculty
Channels: Targeted e-mails, Flyers and brochures, Posters, Campus TV, Campus Newspaper articles, Campus
Newspaper advertisements, Campus Portal, Faculty and student electronic discussion lists
Most Effective: Targeted e-mails listservs
Evaluated: No
Challenge: Helping faculty understand the relevance of the survey. NB: We’re measuring our success by the high
response rate to the survey.
Services to alumni
The Library has negotiated a service providing access to some databases for alumni. It has been discussed and
planned with the University’s Alumni Office. ‘Stay Connected: Service for Alumni.’
Audience: Potential donors, alumni who are existing and potential donors
Channels: Library discussion lists, Targeted e-mails, Library Web site, Flyers and brochures, Posters, Library events,
Campus portal
Most Effective: Not sure yet, but probably flyer in annual thank you letter.
Evaluated: No
Challenge: Involving various staff across the university.
Library Branding Campaign
Some research libraries engage in formal campaigns to brand or characterize the library to their constituents. A
library branding campaign typically attempts to both heighten constituent awareness and demonstrate their value
to the home organization.
Newspaper articles, Campus Newspaper advertisements, Campus Resident Halls/Dorms, Campus Student Center/
Dining Halls, Podcasts
Most Effective: E-mail, Web site, student newspaper, faculty member
Evaluated: Yes, Survey of undergraduates (telephone and Web-based)
Challenge: none specified
Survey/poll constituents
Bi-annual survey of faculty &students regarding educational technology and library resources needs (also any
other additional information relating to information technology needs). The Library’s Center for Educational
Resources staff, resource services librarians and the university’s IT@JH are the primary constituent groups who
design the survey
Audience: Undergraduates, Graduates, Faculty
Channels: Targeted e-mails, Flyers and brochures, Posters, Campus TV, Campus Newspaper articles, Campus
Newspaper advertisements, Campus Portal, Faculty and student electronic discussion lists
Most Effective: Targeted e-mails listservs
Evaluated: No
Challenge: Helping faculty understand the relevance of the survey. NB: We’re measuring our success by the high
response rate to the survey.
Services to alumni
The Library has negotiated a service providing access to some databases for alumni. It has been discussed and
planned with the University’s Alumni Office. ‘Stay Connected: Service for Alumni.’
Audience: Potential donors, alumni who are existing and potential donors
Channels: Library discussion lists, Targeted e-mails, Library Web site, Flyers and brochures, Posters, Library events,
Campus portal
Most Effective: Not sure yet, but probably flyer in annual thank you letter.
Evaluated: No
Challenge: Involving various staff across the university.
Library Branding Campaign
Some research libraries engage in formal campaigns to brand or characterize the library to their constituents. A
library branding campaign typically attempts to both heighten constituent awareness and demonstrate their value
to the home organization.