SPEC Kit 306: Promoting the Library · 89
If yes, please briefly describe the evaluation method(s) used.
“Before the new Web site designs were posted we ask all library faculty and staff for feedback and also a selected
list of other university faculty, students, and staff to evaluate.”
“Responses to surveys. Activity level on blogs. Course use of resources targeted in online guides. Success rate of
completion of ‘Library Skills Workbook.’ Popularity of pencils and their visibility throughout campus.”
“The library tracked the number of new users for the service before and after the promotion.”
58. Of the channels used above, which were most effective? N=6
“Campus paper and posters.”
“Direct contact via e-mail.”
“Giveaways, ads, campus portal.”
“Pencils surveys Library Skills Workbook.”
“Quick poll seems to encourage the respondent to view additional library pages.”
“The Library Web site. We placed a link to this service on every page on the Web site. This increased visibility
increased usage a good bit. We have high hopes that adding links to the service in the course management
system will increase usage even more.”
59. What was most challenging about this promotion effort? N=3
“Determining which suggestions to implement and why or why not since not everyone’s suggestions could be
incorporated.”
“Keeping blogs refreshed with new content.”
“The most challenging part of this effort was getting Facebook to approve a branded widget for use by Facebook
users.”
Awareness of Training or Instruction
60. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=8
Yes 4 50%
No 4 50%
If yes, please briefly describe the evaluation method(s) used.
“Before the new Web site designs were posted we ask all library faculty and staff for feedback and also a selected
list of other university faculty, students, and staff to evaluate.”
“Responses to surveys. Activity level on blogs. Course use of resources targeted in online guides. Success rate of
completion of ‘Library Skills Workbook.’ Popularity of pencils and their visibility throughout campus.”
“The library tracked the number of new users for the service before and after the promotion.”
58. Of the channels used above, which were most effective? N=6
“Campus paper and posters.”
“Direct contact via e-mail.”
“Giveaways, ads, campus portal.”
“Pencils surveys Library Skills Workbook.”
“Quick poll seems to encourage the respondent to view additional library pages.”
“The Library Web site. We placed a link to this service on every page on the Web site. This increased visibility
increased usage a good bit. We have high hopes that adding links to the service in the course management
system will increase usage even more.”
59. What was most challenging about this promotion effort? N=3
“Determining which suggestions to implement and why or why not since not everyone’s suggestions could be
incorporated.”
“Keeping blogs refreshed with new content.”
“The most challenging part of this effort was getting Facebook to approve a branded widget for use by Facebook
users.”
Awareness of Training or Instruction
60. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=8
Yes 4 50%
No 4 50%
