24 · Survey Results: Survey Questions and Responses
Respondent 27
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually A library committee or taskforce is
responsible for promotion activities
If a person in a department approaches me with a project (something they would like to promote), we work
together to reach their target audience. The Coordinator, Public Relations (reports to the University Librarian) has
library promotion as part of his/her job description. I try to learn about what promotional efforts individual units
are doing and give advice. As well as share with them what has worked for other units.
Respondent 28
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Program Coordinator II -Public Relations &Instruction (in Reference &Instruction, reports to the Head of
Instruction) has library promotion as part of his/her job description. No coordination. The Library’s major PR is
handled by the PR Coordinator, however individual units and/or committees still promote some specific unit or
committee activities.
Respondent 29
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Director of Public Relations and Advancement (in Administration, reports to the Dean of Libraries) has library
promotion as part of his/her job description. The [Director of Public Relations and Advancement] oversees a
strategic communications plan (a guiding document to establish continuity among all marketing efforts) while
providing support to units, departments, and libraries who engage in their own promotional efforts. [He/she]
assembles and manages a strategic communications committee, a group of 12 librarians and staff members who
have an interest in marketing or actively work to promote their own individual areas.
Respondent 30
Each unit/department/library handles promotion activities individually A library committee or taskforce is responsible
for promotion activities
Most promotion activities emerge from individual departments within the library. In the past year a task
force developed within the Reference and Instruction Department to promote their services has expanded its
membership and focus in an effort to develop a more unified marketing effort by Libraries and Media Services.
Respondent 31
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department A library committee or
taskforce is responsible for promotion activities
The Associate Dean of Libraries (in Administration, reports to the Dean of Libraries) has library promotion as
part of his/her job description. We communicate regarding promotion activities through my office when a unit
has an event or activity they would like to promote. This does not preclude a unit from contacting media outlets
themselves but we do strive to keep all units informed and coordinated and to have a uniform ‘look.’ We have an
Outreach Committee composed of members from various library departments. They coordinate with my office.
Respondent 32
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
Respondent 27
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually A library committee or taskforce is
responsible for promotion activities
If a person in a department approaches me with a project (something they would like to promote), we work
together to reach their target audience. The Coordinator, Public Relations (reports to the University Librarian) has
library promotion as part of his/her job description. I try to learn about what promotional efforts individual units
are doing and give advice. As well as share with them what has worked for other units.
Respondent 28
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Program Coordinator II -Public Relations &Instruction (in Reference &Instruction, reports to the Head of
Instruction) has library promotion as part of his/her job description. No coordination. The Library’s major PR is
handled by the PR Coordinator, however individual units and/or committees still promote some specific unit or
committee activities.
Respondent 29
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Director of Public Relations and Advancement (in Administration, reports to the Dean of Libraries) has library
promotion as part of his/her job description. The [Director of Public Relations and Advancement] oversees a
strategic communications plan (a guiding document to establish continuity among all marketing efforts) while
providing support to units, departments, and libraries who engage in their own promotional efforts. [He/she]
assembles and manages a strategic communications committee, a group of 12 librarians and staff members who
have an interest in marketing or actively work to promote their own individual areas.
Respondent 30
Each unit/department/library handles promotion activities individually A library committee or taskforce is responsible
for promotion activities
Most promotion activities emerge from individual departments within the library. In the past year a task
force developed within the Reference and Instruction Department to promote their services has expanded its
membership and focus in an effort to develop a more unified marketing effort by Libraries and Media Services.
Respondent 31
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department A library committee or
taskforce is responsible for promotion activities
The Associate Dean of Libraries (in Administration, reports to the Dean of Libraries) has library promotion as
part of his/her job description. We communicate regarding promotion activities through my office when a unit
has an event or activity they would like to promote. This does not preclude a unit from contacting media outlets
themselves but we do strive to keep all units informed and coordinated and to have a uniform ‘look.’ We have an
Outreach Committee composed of members from various library departments. They coordinate with my office.
Respondent 32
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
