SPEC Kit 306: Promoting the Library · 55
Awareness of Displays, Exhibits, Presentations, Lectures, or Other Events
24. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=29
Yes 6 21%
No 23 79%
Developed a Tagline or Slogan
“Determined uniqueness of our exhibition (i.e., largest in the country, part of international celebration) identified
audience collaborated with University communications department and with outside media and groups who
were interested in the exhibition marketed exhibition by use of banners, posters, invitations, bookmarks,
rack cards, e-mail lists, Web sites, calendar listings, exhibition catalog, podcasting/vodcasting established
affiliated events (receptions, tours, lectures) to bring greater and longer-term exposure targeted key university
administration to speak, brought in outside academic speakers etc. Name of exhibition was used as a tagline.”
“Most of our PR departments work falls under this category. We do a number of promotional activities based on
the event and audience. A recent exhibit we held and promoted was our ‘Rare African Maps’ exhibit. This was
part of the city of Chicago’s Festival of Maps. For this event, we wrote a press release, made fliers, posters, and
posted on our Web site. In addition the festival included us on their materials and advertising. The tagline for the
Festival of Maps was ‘You are here.’ It was not generated from the library or library staff.”
“Our last special event was the opening of a new exhibit that is also a development event. Design Services
worked with Special Collections to mount the exhibit, develop the checklist, and a poster. Development advertised
the event with flyers based on the Design Services graphic. E-mail was also used to advertise the event. Posters
were placed in the Libraries’ elevator cases.”
“Promoting events, particularly the Spring Seminar Series, through postings, print and online, University Calendar,
University newsletter, CELT (Center for Excellence in Learning and Teaching), use of online e-mail distribution lists
(faculty/graduate students), event signs, e-Newsletter (‘Your Library’), and e-Library Web page. ‘Spring 2008
Library Seminars.’”
“Reception for the opening of an exhibit. ‘Re-discovering Georg von Bekesey.’”
“This award-winning program engages the communities through conversations, lectures, readings, displays,
and other activities that explore interdisciplinary issues which arise from the selected read. Copies of the book
are distributed free to interested students, and faculty are encouraged to incorporate the book into their class
curricula. ‘Read, Learn, Change the World.’”
Did Not Develop a Tagline or Slogan
“A wide variety of publicity formats are used to help make those on and off campus aware of these kinds of
events in the Libraries.”
“A year-long project, funded by a grant, featured public programs related to a special collection.”
Awareness of Displays, Exhibits, Presentations, Lectures, or Other Events
24. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=29
Yes 6 21%
No 23 79%
Developed a Tagline or Slogan
“Determined uniqueness of our exhibition (i.e., largest in the country, part of international celebration) identified
audience collaborated with University communications department and with outside media and groups who
were interested in the exhibition marketed exhibition by use of banners, posters, invitations, bookmarks,
rack cards, e-mail lists, Web sites, calendar listings, exhibition catalog, podcasting/vodcasting established
affiliated events (receptions, tours, lectures) to bring greater and longer-term exposure targeted key university
administration to speak, brought in outside academic speakers etc. Name of exhibition was used as a tagline.”
“Most of our PR departments work falls under this category. We do a number of promotional activities based on
the event and audience. A recent exhibit we held and promoted was our ‘Rare African Maps’ exhibit. This was
part of the city of Chicago’s Festival of Maps. For this event, we wrote a press release, made fliers, posters, and
posted on our Web site. In addition the festival included us on their materials and advertising. The tagline for the
Festival of Maps was ‘You are here.’ It was not generated from the library or library staff.”
“Our last special event was the opening of a new exhibit that is also a development event. Design Services
worked with Special Collections to mount the exhibit, develop the checklist, and a poster. Development advertised
the event with flyers based on the Design Services graphic. E-mail was also used to advertise the event. Posters
were placed in the Libraries’ elevator cases.”
“Promoting events, particularly the Spring Seminar Series, through postings, print and online, University Calendar,
University newsletter, CELT (Center for Excellence in Learning and Teaching), use of online e-mail distribution lists
(faculty/graduate students), event signs, e-Newsletter (‘Your Library’), and e-Library Web page. ‘Spring 2008
Library Seminars.’”
“Reception for the opening of an exhibit. ‘Re-discovering Georg von Bekesey.’”
“This award-winning program engages the communities through conversations, lectures, readings, displays,
and other activities that explore interdisciplinary issues which arise from the selected read. Copies of the book
are distributed free to interested students, and faculty are encouraged to incorporate the book into their class
curricula. ‘Read, Learn, Change the World.’”
Did Not Develop a Tagline or Slogan
“A wide variety of publicity formats are used to help make those on and off campus aware of these kinds of
events in the Libraries.”
“A year-long project, funded by a grant, featured public programs related to a special collection.”
