18 · Survey Results: Survey Questions and Responses
6. If promotion activities are centralized in one unit/department please give the name of the unit/
department, the title of the position that has primary responsibility for coordinating promotion
activities, and the title of the position to whom that individual reports. N=8
Name of Unit/Department Position Title of Promotion
Coordinator
Promotion Coordinator
Reports to
Administrative Services Marketing &Communications
Specialist
Director, External Relations
Library Communications Director of Library Communications University Librarian
Development &Outreach Office Development and Outreach Librarian Dean of Libraries
Public Relations Director of Library Public Relations University Librarian
Administrative Services Communications Coordinator Assistant Director, Administrative
Services
Public Relations and Marketing
(PRaM)--3 full time employees
Manager Associate Dean for University Park
Libraries
Communications and External
Relations
Director, Communications and
External Relations
University Librarian and Dean of
Libraries
Office of Communications/ Public
Affairs Office
Director of Communications Chief Operating Officer (COO) and
Asst. COO
7. If promotion activities are ad hoc, please provide a description of which category of staff
members are usually involved and explain how they were selected to participate. N=1
“Librarians, e.g., Information Literacy Committee, Reference Department Administration, e.g., Associate
University Librarian for Information Services -extension of services role.”
8.C ombination of Organization Models
Respondent 1
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually
This really depends I can provide a few examples that illustrate how different projects are promoted. The Liaison
Advisory Team at the Libraries will be working on a project to ‘rebrand’ the liaison services offered to the campus
community. This will be a major project with periodic updates. The Team is made up of librarians only. Other
teams (such as Reference Services) or unit libraries may pilot a new service, for which they coordinate promotion.
Librarians and higher grade levels of associate staff would be most likely to be involved. Each unit library has LCD
screens for use in promotion while the project start-up was coordinated centrally (via committee of librarians to
purchase equipment and software, and two librarians tasked with content recruitment, orientation &training),
content will be developed &updated by associate staff in individual units (in consultation with their unit heads).
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