62 · Survey Results: Survey Questions and Responses
“Direct mailings (postcards +events calendar).”
“Effectiveness varies by audience. For calendars, faculty often use the NPR calendar students use are more likely
to use the campus newspaper calendar.”
“Flyers and advertisements.”
“Flyers send to library supporters in the community.”
“Graduate student e-mail distribution list.”
“It varies with the event, audience, etc.”
“It was a mix no one medium is effective by itself. Word of mouth often is mentioned when we ask people how
they heard about something.”
“Mailings of postcards and posters.”
“News releases, Web site announcements, e-mails.”
“Posters, campus news notes, campus calendar.”
“Print and online campus calendar.”
“Probably the libraries Web site.”
“Targeted e-mail.”
“Targeted e-mails and discussion lists.”
“The local television airing widened the audience beyond the Libraries.”
“Varies by event.”
29. What was most challenging about this promotion effort? N=17
“Amount of staff time to design posters and associated wording.”
“Challenges were negligible.”
“Crafting messages so that our events stood out from a flood of other programs.”
“Dealing with the creation of the graphic and printed materials.”
“Each calendar has a different submission style. Online forms are quite time consuming.”
“Event logistics proved a challenge.”
“Having sufficient time to plan and implement the promotional methods we need more coordination and
advance planning so that we do a better job of getting out the information.”
“In general keeping exhibits streamlined and to the point.”