SPEC Kit 306: Promoting the Library · 21
involve all stakeholders in the communication effort.
Respondent 13
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Assessment &Marketing Librarian (in Access Services, reports to the Director, Access Services) has library
promotion as part of his/her job description. The Assessment &Marketing Librarian attempts to maintain
awareness of the marketing efforts of libraries throughout the system, though all efforts are not centralized. The
Library Communications Committee existed from 1996 to 2007, and is now temporarily disbanded, in light of the
new coordinator for marketing. This committee mainly worked on the publication of Libraries brochures.
Respondent 14
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department
The Assistant to the Director (in Office of the Director, reports to the Director of Libraries) has library promotion as
part of his/her job description. Coordination: Via Assistant Directors, to Assistant to the Director, to the Director of
Libraries. In addition, one library staff member having promotion as part of his/her job description, it sometimes
happens that the Director of Libraries designates a different or an additional person for promotion of a specific
thing.
Respondent 15
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually
Reference librarians, staff in the centers affiliated with our Rare Book, Manuscript, and Special Collections
Library, staff in our Center for Instructional Technology [are involve in promotion activities.] The Director of
Communications (in Communications, reports to the Director of Development) has library promotion as part of
his/her job description. Coordination does not always occur. If it does, it is usually in the form of shared staff
resources (Graphic designer reporting to Director of Communications designs newsletters, ads, plasma screen
slides for staff throughout the Libraries.), financial resources (My office might pay for a reception hosted by the
Special Collections Library’s Archive for Human Rights.), or expertise (Director of Communications assists in the
development of a promotion strategy for an event.)
Respondent 16
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually
The Communications Director (no real department, reports to the Vice Provost/Director of Libraries) has library
promotion as part of his/her job description. Coordination: We have some market councils who have done that
in the past, but it’s unclear what the future of these councils is. We are deciding that now. I’ve only been here for
about six months. I envision some activities being centralized and others being conducted in a dispersed manner,
with basic tools provided to ensure consistent branding, look, etc.
Respondent 17
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Public Information Officer (in Administration, reports to the Associate Dean for Advancement) has library
promotion as part of his/her job description.
involve all stakeholders in the communication effort.
Respondent 13
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Assessment &Marketing Librarian (in Access Services, reports to the Director, Access Services) has library
promotion as part of his/her job description. The Assessment &Marketing Librarian attempts to maintain
awareness of the marketing efforts of libraries throughout the system, though all efforts are not centralized. The
Library Communications Committee existed from 1996 to 2007, and is now temporarily disbanded, in light of the
new coordinator for marketing. This committee mainly worked on the publication of Libraries brochures.
Respondent 14
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department
The Assistant to the Director (in Office of the Director, reports to the Director of Libraries) has library promotion as
part of his/her job description. Coordination: Via Assistant Directors, to Assistant to the Director, to the Director of
Libraries. In addition, one library staff member having promotion as part of his/her job description, it sometimes
happens that the Director of Libraries designates a different or an additional person for promotion of a specific
thing.
Respondent 15
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually
Reference librarians, staff in the centers affiliated with our Rare Book, Manuscript, and Special Collections
Library, staff in our Center for Instructional Technology [are involve in promotion activities.] The Director of
Communications (in Communications, reports to the Director of Development) has library promotion as part of
his/her job description. Coordination does not always occur. If it does, it is usually in the form of shared staff
resources (Graphic designer reporting to Director of Communications designs newsletters, ads, plasma screen
slides for staff throughout the Libraries.), financial resources (My office might pay for a reception hosted by the
Special Collections Library’s Archive for Human Rights.), or expertise (Director of Communications assists in the
development of a promotion strategy for an event.)
Respondent 16
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually
The Communications Director (no real department, reports to the Vice Provost/Director of Libraries) has library
promotion as part of his/her job description. Coordination: We have some market councils who have done that
in the past, but it’s unclear what the future of these councils is. We are deciding that now. I’ve only been here for
about six months. I envision some activities being centralized and others being conducted in a dispersed manner,
with basic tools provided to ensure consistent branding, look, etc.
Respondent 17
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Public Information Officer (in Administration, reports to the Associate Dean for Advancement) has library
promotion as part of his/her job description.
