20 · Survey Results: Survey Questions and Responses
are centralized, but library committee(s) also provide input/advice. The structure and positions are evolving.
Promotion activities are centralized in Development and coordinated by the Director of Development who reports
to the University Librarian.
Respondent 7
Promotion activities occur on an ad hoc basis Each unit/department/library handles promotion activities individually
In some cases, there is coordination by the Library Development Office Publication Coordinator. In other cases, it
may be groups working together that cross departmental lines, such as the Library Web Advisory Group.
Respondent 8
Promotion activities occur on an ad hoc basis Each unit/department/library handles promotion activities individually
Librarians who are most knowledgeable about a particular issue or topic that needs to be promoted. Issues and
topics dependent on importance to meeting the campus research, teaching, and patient care needs. Coordination:
Quasi-coordination. For official printed or Web-based messages that are not instruction or exhibit focused, senior
administrative team is the “vetting” body. For instruction handouts, class schedules, exhibit descriptions, the
specific department or unit is responsible for the content and look.
Respondent 9
Each unit/department/library handles promotion activities individually A library committee or taskforce is responsible
for promotion activities
Coordination across units may be handled: 1) by direct collaboration between units and/or 2) by a libraries-wide
outreach committee.
Respondent 10
One library staff member has library promotion as part of his/her job description: Promotion activities are centralized in
one unit/department
The Outreach &Marketing Coordinator (in Information Services, reports to the Head of Information Services) has
library promotion as part of his/her job description. We have a newly created Outreach &Marketing taskforce that
is a unit within our Information Services Department. Some areas of the library (for example, Special Collections)
continue to handle their own promotion, although we are exploring ways in which we might collaborate more
effectively.
Respondent 11
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Director of Communications (in Library Administration, reports to the Director of the Library) has library
promotion as part of his/her job description. The new Director of Communications advises units and is developing
a communications plan that will focus the promotional efforts of the Library on its strategic goals going forward.
Respondent 12
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Assistant Director for Development and Communication (in Administration, reports to the Dean of the
Libraries (with a close relationship with Director of Development)) has library promotion as part of his/her job
description. Departments communicate their initiatives with the communications staff member and the staff
member orchestrates the communication effort (designing collateral and placement in target markets) with input
from stakeholders. If services/resource being marketed cross departments a ‘matrix’ type approach is used to
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