28 · Survey Results: Survey Questions and Responses
Respondent 47
Each unit/department/library handles promotion activities individually Promotion activities are centralized in one unit/
department A library committee or taskforce is responsible for promotion activities Other
A centralized marketing office focuses on strategic, system-wide projects. The marketing office also assists
individual units with smaller projects as needed. Major projects are given to standing committees for feedback.
Promotion activities are centralized in the Marketing Office and are coordinated by the Marketing Associate who
reports to the Director of Advancement. A centralized marketing office plans and carries out marketing activities
for system-wide programs. At the same time, units and committees also do some of their own projects.
Respondent 48
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Communications Manager (Library) (in Marketing but 100% time devoted to Library, reports functionally
to the University Librarian) has library promotion as part of his/her job description. Four cross-system functional
teams (Access Services Electronic Gateway Information Services &Instruction Resources &Collections) exist
to coordinate library services in partnership with library units. The teams define operational policies and shape
the Library’s messaging. Reporting to the Library’s Management Team, a new Communications Advisory Group
works with the Communications Manager to articulate and record system-wide messaging for use in promotional
initiatives. The Communications Manager is currently working with each unit to implement a new system-wide
visual identity across all promotional and communications materials.
Respondent 49
Promotion activities occur on an ad hoc basis A library committee or taskforce is responsible for promotion activities
Respondent 50
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Library faculty through collection development, reference, and instruction staff for services. The Communications
Director (in Public Communications, reports to the Dean) has library promotion as part of his/her job description.
Coordination [is] through efforts of outreach coordinator and communications officer. Promotion activities are
coordinated by the Outreach Coordinator who reports to the Director of Collections and Services.
Respondent 51
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department A library committee or taskforce is responsible for promotion activities Other
Promotion activities are centralized in Communication &Development and are coordinated by the Director,
Communication &Development, who reports to the Associate VP for Libraries (Dean equivalent). To clarify,
while one staff member has overall responsibility, on occasion a taskforce will organize and conduct a specific
promotional effort.
Respondent 52
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description
A good example might be a special event like the freshmen orientation this would involve the staff members
Respondent 47
Each unit/department/library handles promotion activities individually Promotion activities are centralized in one unit/
department A library committee or taskforce is responsible for promotion activities Other
A centralized marketing office focuses on strategic, system-wide projects. The marketing office also assists
individual units with smaller projects as needed. Major projects are given to standing committees for feedback.
Promotion activities are centralized in the Marketing Office and are coordinated by the Marketing Associate who
reports to the Director of Advancement. A centralized marketing office plans and carries out marketing activities
for system-wide programs. At the same time, units and committees also do some of their own projects.
Respondent 48
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually A library committee or taskforce is responsible for promotion activities
The Communications Manager (Library) (in Marketing but 100% time devoted to Library, reports functionally
to the University Librarian) has library promotion as part of his/her job description. Four cross-system functional
teams (Access Services Electronic Gateway Information Services &Instruction Resources &Collections) exist
to coordinate library services in partnership with library units. The teams define operational policies and shape
the Library’s messaging. Reporting to the Library’s Management Team, a new Communications Advisory Group
works with the Communications Manager to articulate and record system-wide messaging for use in promotional
initiatives. The Communications Manager is currently working with each unit to implement a new system-wide
visual identity across all promotional and communications materials.
Respondent 49
Promotion activities occur on an ad hoc basis A library committee or taskforce is responsible for promotion activities
Respondent 50
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Library faculty through collection development, reference, and instruction staff for services. The Communications
Director (in Public Communications, reports to the Dean) has library promotion as part of his/her job description.
Coordination [is] through efforts of outreach coordinator and communications officer. Promotion activities are
coordinated by the Outreach Coordinator who reports to the Director of Collections and Services.
Respondent 51
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department A library committee or taskforce is responsible for promotion activities Other
Promotion activities are centralized in Communication &Development and are coordinated by the Director,
Communication &Development, who reports to the Associate VP for Libraries (Dean equivalent). To clarify,
while one staff member has overall responsibility, on occasion a taskforce will organize and conduct a specific
promotional effort.
Respondent 52
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description
A good example might be a special event like the freshmen orientation this would involve the staff members
