48 · Survey Results: Survey Questions and Responses
Vernon campus. Gelman: For our summer new student orientations, we created materials for dispersement to the
new students and their families. Beyond printed materials, we bought pens, magnets, and bookmarks. All were
focused on the theme of ‘We Know Stuff.’ Eckles: ‘Don’t leave your grades to fortune.’ Gelman: ‘We Know Stuff.’”
“Marketing strategy/program: Video and coordinated signage campaign: ‘Save Time...Ask a Librarian.’ Video runs
sporadically on plasma screen TVs in several library units, and the video appears on Libraries Web site, campus
portal, and YouTube. Signage appears throughout Arts &Sciences Libraries, in Student Union. Ads in campus
student newspaper for Instant Librarian service (3 ads each semester). Table top tents in study and computer
areas also advertise Instant Librarian on one side and Web site on the other. Series of brief one-question surveys
about specific services/resources appearing on Libraries Web site. UB Libraries sites on Second Life, Facebook,
YouTube. ‘Save Time...Ask a Librarian.’”
“One example: Campaign to increase awareness/use by students, especially undergraduates, of instant
messaging service. ‘IM a librarian.’”
“Promotion of reference and instruction initiated efforts to develop a branding campaign for the library. ‘Connect
for Success.’”
“Recently a new pilot project, reference via text messaging, was launched. The Head of Reference and her task
force requested that Design Services design a graphic for the Web page advertising the new service. This design
was placed in a ‘spotlight’ place on the homepage and within the regular Web pages describing reference
services. ‘TXT a Librarian @UCI.’”
“Roaming Librarian initiative: Our reference department instituted the Roaming Librarian. A reference librarian
would set up a laptop in the student center on campus for a several hours a few times a week to answer reference
and general library questions from students. This was undertaken both as a service to students but also as an
opportunity to promote our reference and consultation services. ‘The Roaming Librarian: We wander where you
wonder.’”
“Several initiatives, concentrating on orientation/early term periods, including: library participation in orientation
programs for new students/faculty highlight reference services during integrated classroom instruction periods
(targeting large first-year classes) postcard campaign (with iPod draw) for graduate students. ‘Helping you
navigate the world of ideas.’ (undergraduates) ‘Save time — consult a librarian.’ (graduate students &faculty)”
“Signs within library buildings, student union, student dorms. ‘Extreme Research: a survival guide.’”
“We hosted an open house at the beginning of the academic year. As part of that we created posters encouraging
faculty members and students to meet their subject librarians. The poster featured individual photos of all subject
librarians, along with a listing of their subject areas. In addition, we created a handout explaining a top-ten of the
services we can provide. ‘Save your time ask us!’”
Did Not Develop a Tagline or Slogan
“A variety of promotional formats are used to spread the word to students and faculty.”
“Ask a Librarian promotion campaign: Prominently placed on Web site(s), bookmarks created, featured in library
blogs, posted on Facebook pages.”
“Designed a new booklet and associated Web site to introduce new undergrads to the library.”
Vernon campus. Gelman: For our summer new student orientations, we created materials for dispersement to the
new students and their families. Beyond printed materials, we bought pens, magnets, and bookmarks. All were
focused on the theme of ‘We Know Stuff.’ Eckles: ‘Don’t leave your grades to fortune.’ Gelman: ‘We Know Stuff.’”
“Marketing strategy/program: Video and coordinated signage campaign: ‘Save Time...Ask a Librarian.’ Video runs
sporadically on plasma screen TVs in several library units, and the video appears on Libraries Web site, campus
portal, and YouTube. Signage appears throughout Arts &Sciences Libraries, in Student Union. Ads in campus
student newspaper for Instant Librarian service (3 ads each semester). Table top tents in study and computer
areas also advertise Instant Librarian on one side and Web site on the other. Series of brief one-question surveys
about specific services/resources appearing on Libraries Web site. UB Libraries sites on Second Life, Facebook,
YouTube. ‘Save Time...Ask a Librarian.’”
“One example: Campaign to increase awareness/use by students, especially undergraduates, of instant
messaging service. ‘IM a librarian.’”
“Promotion of reference and instruction initiated efforts to develop a branding campaign for the library. ‘Connect
for Success.’”
“Recently a new pilot project, reference via text messaging, was launched. The Head of Reference and her task
force requested that Design Services design a graphic for the Web page advertising the new service. This design
was placed in a ‘spotlight’ place on the homepage and within the regular Web pages describing reference
services. ‘TXT a Librarian @UCI.’”
“Roaming Librarian initiative: Our reference department instituted the Roaming Librarian. A reference librarian
would set up a laptop in the student center on campus for a several hours a few times a week to answer reference
and general library questions from students. This was undertaken both as a service to students but also as an
opportunity to promote our reference and consultation services. ‘The Roaming Librarian: We wander where you
wonder.’”
“Several initiatives, concentrating on orientation/early term periods, including: library participation in orientation
programs for new students/faculty highlight reference services during integrated classroom instruction periods
(targeting large first-year classes) postcard campaign (with iPod draw) for graduate students. ‘Helping you
navigate the world of ideas.’ (undergraduates) ‘Save time — consult a librarian.’ (graduate students &faculty)”
“Signs within library buildings, student union, student dorms. ‘Extreme Research: a survival guide.’”
“We hosted an open house at the beginning of the academic year. As part of that we created posters encouraging
faculty members and students to meet their subject librarians. The poster featured individual photos of all subject
librarians, along with a listing of their subject areas. In addition, we created a handout explaining a top-ten of the
services we can provide. ‘Save your time ask us!’”
Did Not Develop a Tagline or Slogan
“A variety of promotional formats are used to spread the word to students and faculty.”
“Ask a Librarian promotion campaign: Prominently placed on Web site(s), bookmarks created, featured in library
blogs, posted on Facebook pages.”
“Designed a new booklet and associated Web site to introduce new undergrads to the library.”
