36 · Survey Results: Survey Questions and Responses
1,000 1
1,000–5,000 4
6,000–10,000 7
11,000–15,000 3
16,000–20,000 5
21,000–25,000 1
26,000–30,000 2
31,000–35,000
36,000–40,000 1
41,000–45,000 2
46,000–50,000 1
51,000–55,000 2
55,000 3
“This is the narrative response to the question above about total expenditures. Annual costs are not available and
the cost of an individual exhibition catalog usually costs about $10,000–$12,000 (excludes staff time) and such
publications are widely distributed.”
Determining Activities
11. How are appropriate promotion activities determined? Check all that apply. N=87
Upon introduction of new collections/services 72 83%
Guided by objectives in the strategic plan 70 81%
Sporadically, as needs arise 64 74%
Observe use of collections/services 57 66%
Get feedback from a constituent advisory group 49 56%
Survey/poll constituents about their needs and
promote services/collections that meet those needs 44 51%
Conduct focus groups about user needs and
promote services/collections that meet those needs 43 49%
Other 19 22%
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