SPEC Kit 306: Promoting the Library · 75
40. Of the channels used above, which were most effective? N=10
“Brochures and newsletters were most effective for public e-mails were most effective for internal customers
such as libraries and staff.”
“Campus newspaper.”
“Event.”
“I would imagine that the university newspaper articles were most effective.”
“Media relations/coverage in campus and other targeted media outlets.”
“Notepad for comments. Students are very comfortable giving feedback this way.”
“Targeted e-mail and flyers.”
“TBD.”
“This was all about educating Resident Advisors about library services, so they could refer students to the
Libraries for assistance. Students are using the pads on their dorm doors. We have no idea if this actually has
increased usage of library services.”
“Webcasts, newspaper ads, library events, advertising, campus portal.”
41. What was most challenging about this promotion effort? N=10
“Choosing language to correctly communicate the message clearly: student fees =enhanced library services that
students care about.”
“Communicating the need for budget increases/illustrating the high costs associated with resources/services.”
“Delay in opening day (construction delays). Reaching the widest possible audience.”
“Funding (through private sources), and coordination of many diverse areas and strategies involving multiple staff
and contractors.”
“Lack of communications vehicles to reach university administration.”
“The comprehensive nature of the roll out and getting system-wide buy-in proved to be a challenge.”
“The logistics of making 600+ cups of coffee a night.”
“This was not challenging.”
“Time of the semester the advertising campaign was held- first of the semester.”
“To find a giveaway that is reasonable in cost but also has some value.”
40. Of the channels used above, which were most effective? N=10
“Brochures and newsletters were most effective for public e-mails were most effective for internal customers
such as libraries and staff.”
“Campus newspaper.”
“Event.”
“I would imagine that the university newspaper articles were most effective.”
“Media relations/coverage in campus and other targeted media outlets.”
“Notepad for comments. Students are very comfortable giving feedback this way.”
“Targeted e-mail and flyers.”
“TBD.”
“This was all about educating Resident Advisors about library services, so they could refer students to the
Libraries for assistance. Students are using the pads on their dorm doors. We have no idea if this actually has
increased usage of library services.”
“Webcasts, newspaper ads, library events, advertising, campus portal.”
41. What was most challenging about this promotion effort? N=10
“Choosing language to correctly communicate the message clearly: student fees =enhanced library services that
students care about.”
“Communicating the need for budget increases/illustrating the high costs associated with resources/services.”
“Delay in opening day (construction delays). Reaching the widest possible audience.”
“Funding (through private sources), and coordination of many diverse areas and strategies involving multiple staff
and contractors.”
“Lack of communications vehicles to reach university administration.”
“The comprehensive nature of the roll out and getting system-wide buy-in proved to be a challenge.”
“The logistics of making 600+ cups of coffee a night.”
“This was not challenging.”
“Time of the semester the advertising campaign was held- first of the semester.”
“To find a giveaway that is reasonable in cost but also has some value.”
