46 · Survey Results: Survey Questions and Responses
“Point of need interactions and freshman 1000 course.”
“Targeted e-mail to a targeted audience.”
“Targeted e-mails to faculty.”
“Targeted e-mails library Web site.”
“The poster and bookmarks have been well received.”
“The printed guide itself was the centerpiece of the campaign the accompanying Web site offered greater
flexibility in reaching other audiences.”
17. What was most challenging about this promotion effort? N=26
“As always, identifying the benefits most valued to the target audience and delivering that message in an
appropriate medium.”
“Coming up with a way to describe the value to the user.”
“Competing with other units who are also targeting undergraduates with full-on campaigns about their campus
offerings.”
“Condensing a large amount of information into an easily scanned format.”
“Convincing journalist that it was worth a visit to learn about surprising resources.”
“Delivering relevant information to users at point of need without significantly increasing workload of liaison
librarians.”
“Finding the time to produce the newsletter. I also put the e-mail newsletter online, which takes some time.”
“Generating interest.”
“Getting academic departments to agree to send library messages on their listservs.”
“It is a never ending effort.”
“It is on ongoing challenge.”
“It is typically difficult to secure press coverage for displays featuring collections.”
“Just not nearly well organized enough.”
“Liaising with central Public Affairs office.”
“Only available in one location. Requires the user to come to us.”
“Production costs.”
“Reaching the entire campus community in an effective manner.”
“Removing jargon and setting the right tone.”