Promoting the Library, SPEC Kit 306 (September 2008)

Mathews, Brian; Bodnar, Jon

SPEC Kit 306: Promoting the Library · 95
All users Undergrads Grads Faculty Other, please describe
✔ ✔ ✔ Primarily freshmen, but all included. Faculty
targeted since they are a conduit to students.
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✔ ✔
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✔
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Parents of 1st year students
68. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=8
Library channels
Flyers and brochures 6 75%
Targeted e-mails 5 63%
Library Web site 5 63%
Library events 5 63%
Classroom instruction 4 50%
Posters 3 38%
Library discussion lists 1 13%
Campus channels
Campus Resident Halls/Dorms 4 50%
Campus Student Center/Dining Halls 3 38%
Campus Newspaper articles 2 25%
Campus Newspaper advertisements 2 25%
Campus Portal 2 25%
Campus Calendar 2 25%
Departmental Web sites 2 25%
Campus TV 1 13%
Campus Radio 1 13%

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94 · Survey Results: Survey Questions and Responses
association. In collaboration with the Bureau des étudiants étrangers (Bureau of foreign students) we include a
guide to the libraries specially designed for foreign students. It is included with other documents in a folder given
to every foreign student. Flyers giving information on the libraries are also sent to Departments that include them
in folders given to undergraduate and graduate students. Faculty: At the beginning of their employment at our
University, Professors are given training sessions to which the libraries take part. Each new Faculty member is
given a guide of the libraries specially aimed at them, as well as a guide on the different training sessions available
in the libraries (also available online). All employees: A guide is given by the University to every new employee.
There is a special section dedicated to our services and locations. ‘Bienvenue dans les bibliothèques de l’Université
de Montréal!’ (Welcome to the libraries of Université de Montréal!).”
“The Libraries host a fun interactive 2 days with a theme that includes decorations and staff in costumes. Some
students attend as class requirement others for the fun of it and to learn their way around and understand
services. Some students return annually. ‘Open house @your library’ plus a yearly theme. Last year pirates.”
Did Not Develop a Tagline or Slogan
“Held an evening event for parents of 1st year students. Invited parents of students living in the local area.
Included guest speakers from the library and our campus partners, tours of libraries.”
“Instructional services staff hold classes on library basics such as searching and attend new student orientation
sessions. They also have a blog.”
“Orientation for RA’s in dormitories.”
“Your Library: For Your Teaching, For Your Research — brochure to introduce new faculty to collections and
services.”
67. What audience was targeted? Check all that apply. N=8
Undergraduates 5 63%
All library users 2 25%
Faculty 2 25%
Graduates 1 13%
Staff 0 —
Potential donors 0 —
Other, please describe 2 25%

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SPEC Kit 306: Promoting the Library (September 2008) resources

96 · Survey Results: Survey Questions and Responses
Course Management System 1 13%
Faculty and student electronic discussion lists 1 13%
Web 2.0 technologies
Social networking sites 2 25%
Blogs 2 25%
Podcasts 1 13%
Videocasts 1 13%
Wikis 1 13%
Virtual worlds 1 13%
Social bookmarking 1 13%
Other 5 63%
Please describe other channels.
“Mass mailing to parents.”
“New student orientation sessions and new student lounge space in instructional services.”
“Participation in university events. Large screen displays in branch libraries.”
“Plasma screen, outdoor banners, and sandwich boards.”
“Stand to inform students.”
69. Has the effectiveness of this activity been evaluated? N=8
Yes 3 38%
No 5 63%
If yes, please briefly describe the evaluation method(s) used.
“All user services related activities are evaluated through LibQUAL+.”
“Asked for feedback after the event. Took in paper and e-mail comments.”
“Exit survey conducted online in the final stop, the prize room.”

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SPEC Kit 306: Promoting the Library (September 2008) resources

SPEC Kit 306: Promoting the Library (September 2008) resources