100 · Survey Results: Survey Questions and Responses
76. Of the channels used above, which were most effective? N=1
“Web-based announcements—any electronic means, word of mouth.”
77. What was most challenging about this promotion effort? N=2
“Overall understanding of the technology involved.”
“There is no centralized communications system for members of the campus community, so we must use every
tool available for promotions. This is inefficient and time consuming.”
Awareness of Library Policies
78. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? What audience was targeted? What channels has the library used
to convey the promotion message? Has the effectiveness of this activity been evaluated? N=1
Promotion of new library policy on food and drink in library buildings.
Audience: All library users
Channels: Library Web site, Flyers and brochures, Posters
Most Effective: none specified
Evaluated: No
Challenge: none specified
Other Objective
79. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? What audience was targeted? What channels has the library used
to convey the promotion message? Has the effectiveness of this activity been evaluated? Of
the channels used above, which were most effective? What was most challenging about this
promotion effort? N=16
Launch/Opening of the New Bass Library
The Bass Library, a new intensive-use library, was opened at Yale at midnight on October 18/19, 2007. The
campaign to promote the event sought to: 1) encourage attendance at the event by students, faculty, and staff
76. Of the channels used above, which were most effective? N=1
“Web-based announcements—any electronic means, word of mouth.”
77. What was most challenging about this promotion effort? N=2
“Overall understanding of the technology involved.”
“There is no centralized communications system for members of the campus community, so we must use every
tool available for promotions. This is inefficient and time consuming.”
Awareness of Library Policies
78. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? What audience was targeted? What channels has the library used
to convey the promotion message? Has the effectiveness of this activity been evaluated? N=1
Promotion of new library policy on food and drink in library buildings.
Audience: All library users
Channels: Library Web site, Flyers and brochures, Posters
Most Effective: none specified
Evaluated: No
Challenge: none specified
Other Objective
79. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? What audience was targeted? What channels has the library used
to convey the promotion message? Has the effectiveness of this activity been evaluated? Of
the channels used above, which were most effective? What was most challenging about this
promotion effort? N=16
Launch/Opening of the New Bass Library
The Bass Library, a new intensive-use library, was opened at Yale at midnight on October 18/19, 2007. The
campaign to promote the event sought to: 1) encourage attendance at the event by students, faculty, and staff