SPEC Kit 306: Promoting the Library · 103
Challenge: none specified
To reach a greater number of graduate students
Developed a credit course for graduate students related to research.
Audience: Graduates
Channels: Library Web site, Classroom instruction, Flyers and brochures, Campus Newspaper advertisements,
Faculty and student electronic discussion lists
Most Effective: none specified
Evaluated: Yes, in progress
Challenge: none specified
Promote Interlibrary Loan service
Postcard. ‘Borrowing materials from other libraries is easier than ever!’
Audience: Faculty, Teacher assistants, research assistants
Channels: Postcard
Most Effective: none specified
Evaluated: No
Challenge: none specified
Promote the Information Desk and in-person help services
During Spring Semester 2007, the Library merged two service point areas the reference desk and the electronic
information center help desk to become the Information Desk. The goal of the marketing campaign was to
ease the transition for users and raise awareness for the new information desk (the new services provided
and the changes in services provided as a result of the merger). The primary audience for this campaign was
undergraduate students, who historically were the users of the two other service points. The library hosted stop
by and say hi event during the first week of classes and students were given free coffee. ‘Help starts here.’
Audience: All library users, undergraduates
Channels: Targeted e-mails, Library Web site, Classroom instruction, Flyers and brochures, Posters, Library events,
Campus TV, Campus Newspaper articles, Campus Newspaper advertisements, Campus Portal, Campus Resident
Halls/Dorms, Campus Student Center/Dining Halls
Most Effective: Student newspaper
Evaluated: Yes, 200 students participated in the coffee promotion. Anecdotal evidence and continued heavy
traffic at the service point indicates that the service transition was eased by the marketing efforts.Useage stats
have not yet been evaluated/compared for the time period involved.
Challenge: none specified
To reach a greater number of graduate students
Developed a credit course for graduate students related to research.
Audience: Graduates
Channels: Library Web site, Classroom instruction, Flyers and brochures, Campus Newspaper advertisements,
Faculty and student electronic discussion lists
Most Effective: none specified
Evaluated: Yes, in progress
Challenge: none specified
Promote Interlibrary Loan service
Postcard. ‘Borrowing materials from other libraries is easier than ever!’
Audience: Faculty, Teacher assistants, research assistants
Channels: Postcard
Most Effective: none specified
Evaluated: No
Challenge: none specified
Promote the Information Desk and in-person help services
During Spring Semester 2007, the Library merged two service point areas the reference desk and the electronic
information center help desk to become the Information Desk. The goal of the marketing campaign was to
ease the transition for users and raise awareness for the new information desk (the new services provided
and the changes in services provided as a result of the merger). The primary audience for this campaign was
undergraduate students, who historically were the users of the two other service points. The library hosted stop
by and say hi event during the first week of classes and students were given free coffee. ‘Help starts here.’
Audience: All library users, undergraduates
Channels: Targeted e-mails, Library Web site, Classroom instruction, Flyers and brochures, Posters, Library events,
Campus TV, Campus Newspaper articles, Campus Newspaper advertisements, Campus Portal, Campus Resident
Halls/Dorms, Campus Student Center/Dining Halls
Most Effective: Student newspaper
Evaluated: Yes, 200 students participated in the coffee promotion. Anecdotal evidence and continued heavy
traffic at the service point indicates that the service transition was eased by the marketing efforts.Useage stats
have not yet been evaluated/compared for the time period involved.
