SPEC Kit 306: Promoting the Library · 101
2) brand the name of the library across campus/create name recognition and 3) demonstrate that the Bass
Library constituted a new kind of interactive library staffed by librarians, teaching experts, IT expert users, etc.
In organizing and planning the event consultation was done with undergraduate representatives and a series
of posters was designed and distributed across campus. Targeted e-mails were sent to all members of the Yale
community and ads were placed in all of campus publications, both print and online. Several tag lines were used
playing off the opening ‘It will....’: ‘It will change the way you teach’ ‘It will change the way you study’ ‘It will
change the way you collaborate’ ‘It will change the way you think about food.’”
Audience: All library users, Donors who had contributed to the Bass Library
Channels: Targeted e-mails, Library Web site, Flyers and brochures, Posters, Campus Newspaper advertisements,
Campus Calendar, Campus Resident Halls/Dorms, Campus Student Center/Dining Halls, Blogs.
Most Effective: Targeted e-mails posters/flyers word-of-mouth
Evaluated: Yes, Subsequent newspaper articles describing the opening event (both campus, local, and regional),
e-mail feedback received from guests, library occupancy counts during first days of opening, campus-wide use of
the Bass name.
Challenge: Ensuring that materials/information reached students over the course of their day-to-day activities, i.e.,
dining halls, residences, etc.
Other (special services, especially digital library)
Opening of new digital library unit, including open house event and programs, new publications, Web site.
Audience: Faculty, Staff, Potential donors, Other libraries and universities in local area
Channels: Library discussion lists, Targeted e-mails, Library Web site, Flyers and brochures, Posters, Library events,
Campus Newspaper advertisements, Campus Calendar
Most Effective: Probably targeted e-mails.
Evaluated: Yes, Activity just occurred. Have looked at attendance, tracked Web and other mentions.
Challenge: Making concept sufficiently concrete.
Strategic Plan Objective: Expand &Preserve Access to Information—Implement Institutional
Repository
Coordinated and targeted messages to faculty on the launch of the Institutional Repository
Audience: Faculty
Channels: Targeted e-mails, Library Web site, Flyers and brochures, Campus Newspaper articles, Departmental
Web sites, Presentation to faculty/provost at library advisory committee meeting meetings initiated by library
liaison librarians &manager of IR &scholarly information initiatives with faculty
Most Effective: none specified
Evaluated: No, too soon to evaluate
2) brand the name of the library across campus/create name recognition and 3) demonstrate that the Bass
Library constituted a new kind of interactive library staffed by librarians, teaching experts, IT expert users, etc.
In organizing and planning the event consultation was done with undergraduate representatives and a series
of posters was designed and distributed across campus. Targeted e-mails were sent to all members of the Yale
community and ads were placed in all of campus publications, both print and online. Several tag lines were used
playing off the opening ‘It will....’: ‘It will change the way you teach’ ‘It will change the way you study’ ‘It will
change the way you collaborate’ ‘It will change the way you think about food.’”
Audience: All library users, Donors who had contributed to the Bass Library
Channels: Targeted e-mails, Library Web site, Flyers and brochures, Posters, Campus Newspaper advertisements,
Campus Calendar, Campus Resident Halls/Dorms, Campus Student Center/Dining Halls, Blogs.
Most Effective: Targeted e-mails posters/flyers word-of-mouth
Evaluated: Yes, Subsequent newspaper articles describing the opening event (both campus, local, and regional),
e-mail feedback received from guests, library occupancy counts during first days of opening, campus-wide use of
the Bass name.
Challenge: Ensuring that materials/information reached students over the course of their day-to-day activities, i.e.,
dining halls, residences, etc.
Other (special services, especially digital library)
Opening of new digital library unit, including open house event and programs, new publications, Web site.
Audience: Faculty, Staff, Potential donors, Other libraries and universities in local area
Channels: Library discussion lists, Targeted e-mails, Library Web site, Flyers and brochures, Posters, Library events,
Campus Newspaper advertisements, Campus Calendar
Most Effective: Probably targeted e-mails.
Evaluated: Yes, Activity just occurred. Have looked at attendance, tracked Web and other mentions.
Challenge: Making concept sufficiently concrete.
Strategic Plan Objective: Expand &Preserve Access to Information—Implement Institutional
Repository
Coordinated and targeted messages to faculty on the launch of the Institutional Repository
Audience: Faculty
Channels: Targeted e-mails, Library Web site, Flyers and brochures, Campus Newspaper articles, Departmental
Web sites, Presentation to faculty/provost at library advisory committee meeting meetings initiated by library
liaison librarians &manager of IR &scholarly information initiatives with faculty
Most Effective: none specified
Evaluated: No, too soon to evaluate
