104 · Survey Results: Survey Questions and Responses
Challenge: The timeline to prepare for the campaign was very tight.
Promoting Library Services or a change to service.
In 2003 we stopped providing free printing in the library — a popular and highly used service by undergraduate
students. Along with the campus library IT department and medical library, I developed a marketing plan to
educate the students on the change of service. I used environmentalism as the approach to why the change in
service was a good thing. We created posters (on recycled paper), ads, and an exhibit showing the great waste of
printing in the library and how they could save the environment by reducing their printing. I also informed them of
the new pay-to-print service and how to use it. We created a Web site with this information and wrote article for
the student newspaper and our respective newsletters. ‘Think Before You Print.’
Audience: Undergraduates
Channels: Library Web site, Flyers and brochures, Posters, Campus Newspaper articles, Campus Newspaper
advertisements, Course Management System, Departmental Web sites, Exhibit. We produced a ‘trash exhibit’ of
the wasted paper picked up near library printers.
Most Effective: Posters, ads, and article in the newspaper.
Evaluated: Not formally, but the new service was very well received. This is a type of change of service that could
have received very negative publicity, but we received none. Students accepted the change very well. I think the
positive campaign made a great impact on this.
Challenge: Working with the other campus departments. While it was beneficial to get their input and
involvement, it adds another level of work, time, and effort to coordinate.
Promotion of Services and Library as Place
Eckles: Promotion of Eckles Library for finals study. Eckles is now open 24-hrs a day for study, as well as providing
free coffee and midnight snacks. Gelman: Promotion of services through monthly newsletter ‘Gelman Exposed.’
Posted in the bathroom stalls. Virginia Campus Libraries: Promotion of new Electronic Theses and Dissertation
standards via posters in the library. Eckles: ‘Don’t Fear Finals.’ Gelman: ‘Gelman Exposed.’
Audience: All library users, Undergraduates, Graduates, Faculty, Staff
Channels: Targeted e-mails, Library Web site, Classroom instruction, Flyers and brochures, Posters, Library events,
Blogs, Social networking sites
Most Effective: none specified
Evaluated: No
Challenge: none specified
Promote library services
A monthly blog was created that posted information about new services an in-house blog was also used to
make staff aware of the services. An RSS feed was linked to the library Web page to promote new services. Ads
Challenge: The timeline to prepare for the campaign was very tight.
Promoting Library Services or a change to service.
In 2003 we stopped providing free printing in the library — a popular and highly used service by undergraduate
students. Along with the campus library IT department and medical library, I developed a marketing plan to
educate the students on the change of service. I used environmentalism as the approach to why the change in
service was a good thing. We created posters (on recycled paper), ads, and an exhibit showing the great waste of
printing in the library and how they could save the environment by reducing their printing. I also informed them of
the new pay-to-print service and how to use it. We created a Web site with this information and wrote article for
the student newspaper and our respective newsletters. ‘Think Before You Print.’
Audience: Undergraduates
Channels: Library Web site, Flyers and brochures, Posters, Campus Newspaper articles, Campus Newspaper
advertisements, Course Management System, Departmental Web sites, Exhibit. We produced a ‘trash exhibit’ of
the wasted paper picked up near library printers.
Most Effective: Posters, ads, and article in the newspaper.
Evaluated: Not formally, but the new service was very well received. This is a type of change of service that could
have received very negative publicity, but we received none. Students accepted the change very well. I think the
positive campaign made a great impact on this.
Challenge: Working with the other campus departments. While it was beneficial to get their input and
involvement, it adds another level of work, time, and effort to coordinate.
Promotion of Services and Library as Place
Eckles: Promotion of Eckles Library for finals study. Eckles is now open 24-hrs a day for study, as well as providing
free coffee and midnight snacks. Gelman: Promotion of services through monthly newsletter ‘Gelman Exposed.’
Posted in the bathroom stalls. Virginia Campus Libraries: Promotion of new Electronic Theses and Dissertation
standards via posters in the library. Eckles: ‘Don’t Fear Finals.’ Gelman: ‘Gelman Exposed.’
Audience: All library users, Undergraduates, Graduates, Faculty, Staff
Channels: Targeted e-mails, Library Web site, Classroom instruction, Flyers and brochures, Posters, Library events,
Blogs, Social networking sites
Most Effective: none specified
Evaluated: No
Challenge: none specified
Promote library services
A monthly blog was created that posted information about new services an in-house blog was also used to
make staff aware of the services. An RSS feed was linked to the library Web page to promote new services. Ads
