SPEC Kit 306: Promoting the Library · 191
Documents
Books
Doucett, Elisabeth. Creating your library brand: Communicating Your Relevance and Value to Your Patrons.
Chicago: IL: ALA Editions, 2008.
Godin, Seth. Permission Marketing: Turing Strangers into Friends, and Friends into Customers. New York: Simon
&Schuster, 1999.
Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random
House, 2007.
Ind, Nicholas. Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion.
Sterling VA: Kogan Page, 2004.
Petruzzelli, Barbara W. Real-Life Marketing and Promotional Strategies in College Libraries. Binghamton, NY:
Haworth Press, 2005.
Siess, Judith. The Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago: IL American
Library Association, 2003
Smykla, Evelyn. Marketing and Public Relations Activities in ARL Libraries. Spec Kit 240. Washington DC:
Association of Research Libraries, April 1999.
Journal Articles
Cunningham, Jim and Bruce Stoffel. “The Campus Web Portal: Is There a Channel for the Library?” College
&Undergraduate Libraries 11, no. 1 (2004): 25–31.
Draper, Lani and Marthea Turnage. “Blogmania: Blog Use in Academic Libraries.” Internet Reference Services
Quarterly 13, no. 1 (2008): 15–55.
Hallmark, Elizabeth, Laura Schwartz, and Loriene Roy. “Developing a Long-range and Outreach Plan for
Documents
Books
Doucett, Elisabeth. Creating your library brand: Communicating Your Relevance and Value to Your Patrons.
Chicago: IL: ALA Editions, 2008.
Godin, Seth. Permission Marketing: Turing Strangers into Friends, and Friends into Customers. New York: Simon
&Schuster, 1999.
Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random
House, 2007.
Ind, Nicholas. Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion.
Sterling VA: Kogan Page, 2004.
Petruzzelli, Barbara W. Real-Life Marketing and Promotional Strategies in College Libraries. Binghamton, NY:
Haworth Press, 2005.
Siess, Judith. The Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago: IL American
Library Association, 2003
Smykla, Evelyn. Marketing and Public Relations Activities in ARL Libraries. Spec Kit 240. Washington DC:
Association of Research Libraries, April 1999.
Journal Articles
Cunningham, Jim and Bruce Stoffel. “The Campus Web Portal: Is There a Channel for the Library?” College
&Undergraduate Libraries 11, no. 1 (2004): 25–31.
Draper, Lani and Marthea Turnage. “Blogmania: Blog Use in Academic Libraries.” Internet Reference Services
Quarterly 13, no. 1 (2008): 15–55.
Hallmark, Elizabeth, Laura Schwartz, and Loriene Roy. “Developing a Long-range and Outreach Plan for
