SPEC Kit 306: Promoting the Library · 47
“Re-purposing space for both exhibits and presentations.”
“So many new resources to promote.”
“Sometimes turnout for walk-in classes is low hard to assess impact of channels used.”
“The effort of disseminating it.”
“This effort was led by a task force, so that the planning, production, etc., took many months.”
“Verifying information about the new service.”
“We should have narrowed our audience more to better specifically target our message.”
“While our exhibit spaces are in prime locations for walk-through traffic, we only have three exhibit cases. As the
quality of our exhibits has risen, so has demand and with only three cases, it’s hard to meet that demand.”
Awareness of Reference Assistance and Specialized Support Services
18. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=30
Yes 15 50%
No 15 50%
Developed a Tagline or Slogan
“Ask Us!”
“A plan with many steps to promote reference services was derived. ‘Ask a Librarian.’”
“A year-long outreach campaign was developed to showcase lesser known services for students. Each month a
different service is highlighted using a variety of communication vehicles. ‘You’re @the Library.’”
“Ask A Question: promotional table tent, signs, slide on PowerPoint slide show (running in Reference area), on
What’s New section of Libraries Web site, E-news announcement to faculty, staff, and students. Name of the
Service: ‘Ask a Question.’”
“Cameron Library Help: a chat service where users in the library building could approach staff via chat, who
would then physically come to where the user was in the building and provide assistance at that location. ‘In
Cameron? Need help? We’re here!’”
“Classroom instruction, consultations, library events featuring assistance with database or software, posters,
meetings with faculty members. ‘ASK for research help.’”
“Eckles: engaged in a three week coordinated campaign to promote the academic services available in the
building. As part of this campaign, Eckles purchased custom fortune cookies containing specialized messages
highlighting these services. The cookies were part of a display within the library, and posters throughout the Mt.
“Re-purposing space for both exhibits and presentations.”
“So many new resources to promote.”
“Sometimes turnout for walk-in classes is low hard to assess impact of channels used.”
“The effort of disseminating it.”
“This effort was led by a task force, so that the planning, production, etc., took many months.”
“Verifying information about the new service.”
“We should have narrowed our audience more to better specifically target our message.”
“While our exhibit spaces are in prime locations for walk-through traffic, we only have three exhibit cases. As the
quality of our exhibits has risen, so has demand and with only three cases, it’s hard to meet that demand.”
Awareness of Reference Assistance and Specialized Support Services
18. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=30
Yes 15 50%
No 15 50%
Developed a Tagline or Slogan
“Ask Us!”
“A plan with many steps to promote reference services was derived. ‘Ask a Librarian.’”
“A year-long outreach campaign was developed to showcase lesser known services for students. Each month a
different service is highlighted using a variety of communication vehicles. ‘You’re @the Library.’”
“Ask A Question: promotional table tent, signs, slide on PowerPoint slide show (running in Reference area), on
What’s New section of Libraries Web site, E-news announcement to faculty, staff, and students. Name of the
Service: ‘Ask a Question.’”
“Cameron Library Help: a chat service where users in the library building could approach staff via chat, who
would then physically come to where the user was in the building and provide assistance at that location. ‘In
Cameron? Need help? We’re here!’”
“Classroom instruction, consultations, library events featuring assistance with database or software, posters,
meetings with faculty members. ‘ASK for research help.’”
“Eckles: engaged in a three week coordinated campaign to promote the academic services available in the
building. As part of this campaign, Eckles purchased custom fortune cookies containing specialized messages
highlighting these services. The cookies were part of a display within the library, and posters throughout the Mt.
