SPEC Kit 306: Promoting the Library · 81
“There is no single e-mail or mailing list for distribution on this campus.”
“This one was perhaps the most well coordinated but because the university PR was more heavily involved.”
“This was our first broad-based, coordinated campaign. Although the messages were consistent, they could have
been more fully integrated.”
Awareness of Library Study Space or Work Area
48. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=11
Yes 5 45%
No 6 55%
Developed a Tagline or Slogan
“Annual reports Report to Senate Grand openings of completed renovations campus news. ‘Most learning takes
place outside the classroom — the Library is the most best/preferred place for this learning.’”
“Dedication of beautifully renovated space to create the Learning Commons. ‘The Learning Commons is here!’”
“Developed and recently launched first phase of a comprehensive multi-year, multi-phase communication plan
targeted to stakeholders (on campus and off), determined best way to reach them, used renovation focus group
and survey results to inform plan, etc. ‘Making Room For Thought.’”
“Discussions with renovation committee and other units on campus in regard to the three-year closing of the
central campus Main Library for renovations and the resulting loss of study seats during that period. The Libraries
added seating in other central campus libraries, opened a new ‘study center’ and placed some study seats in non-
library locations. ‘Big changes @the OSU Libraries.’”
“Fall of 2007 marked the completion of Phase One of the Morgan Library Redesign project, adding more seats
to the building, new and improved group study spaces, and improved access to computers (therefore online
resources). The Library hosted a ‘grand re-opening’ inviting students, faculty, and staff to visit the new spaces and
be treated to coffee and cookies. The marketing of the improved spaces and ‘re-opening event’ employed a multi-
faceted approach involving a mix of print and electronic advertising, press releases, televised interviews, mailings,
e-communications, etc. ‘Research &learning just got a whole lot easier. Get Connected in Your New &Improved
Morgan Library.’”
Did Not Develop a Tagline or Slogan
“A week-long series of student-focused activities and events, designed to draw students in to discover and
explore their new learning space. Activities included trivia contests, scavenger hunts, prize drawings, free coffee/
ice cream/popcorn/candy, live dance and music performances.”
“There is no single e-mail or mailing list for distribution on this campus.”
“This one was perhaps the most well coordinated but because the university PR was more heavily involved.”
“This was our first broad-based, coordinated campaign. Although the messages were consistent, they could have
been more fully integrated.”
Awareness of Library Study Space or Work Area
48. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=11
Yes 5 45%
No 6 55%
Developed a Tagline or Slogan
“Annual reports Report to Senate Grand openings of completed renovations campus news. ‘Most learning takes
place outside the classroom — the Library is the most best/preferred place for this learning.’”
“Dedication of beautifully renovated space to create the Learning Commons. ‘The Learning Commons is here!’”
“Developed and recently launched first phase of a comprehensive multi-year, multi-phase communication plan
targeted to stakeholders (on campus and off), determined best way to reach them, used renovation focus group
and survey results to inform plan, etc. ‘Making Room For Thought.’”
“Discussions with renovation committee and other units on campus in regard to the three-year closing of the
central campus Main Library for renovations and the resulting loss of study seats during that period. The Libraries
added seating in other central campus libraries, opened a new ‘study center’ and placed some study seats in non-
library locations. ‘Big changes @the OSU Libraries.’”
“Fall of 2007 marked the completion of Phase One of the Morgan Library Redesign project, adding more seats
to the building, new and improved group study spaces, and improved access to computers (therefore online
resources). The Library hosted a ‘grand re-opening’ inviting students, faculty, and staff to visit the new spaces and
be treated to coffee and cookies. The marketing of the improved spaces and ‘re-opening event’ employed a multi-
faceted approach involving a mix of print and electronic advertising, press releases, televised interviews, mailings,
e-communications, etc. ‘Research &learning just got a whole lot easier. Get Connected in Your New &Improved
Morgan Library.’”
Did Not Develop a Tagline or Slogan
“A week-long series of student-focused activities and events, designed to draw students in to discover and
explore their new learning space. Activities included trivia contests, scavenger hunts, prize drawings, free coffee/
ice cream/popcorn/candy, live dance and music performances.”