10 Survey Results: Executive Summary metrics of evaluation have increased since the earlier survey. Subordinate library development staff are much less likely to be evaluated on amount of money raised compared to how they were evaluated 12 years ago. While most libraries continue to be included in campus-wide mailings and phone-a-thons, most respondents reported that the library was not positioned or supported like other units, schools, or colleges at their institutions. This only appears to have gotten worse since the 2006 survey. A surprisingly low number of responding libraries have development boards. While it’s true that having a board requires work, the literature and anecdotal evidence indicates that the benefits in both advocacy and philanthropy can be significant. The vast majority of libraries that do have a board indicate that they are governed by the same terms as other boards on campus, which improves the library board’s credibility. While an extremely high number of responding libraries communicate with potential donors, in both print and electronic formats, in only a very small handful of libraries does the director of communications report to the development office. Of those libraries that met or exceeded their goal in their institution’s recent capital campaign, more than half have the development office overseeing the work of communications. A very high percentage of responding libraries claimed to either be engaged in or to have recently completed a capital campaign or a building project (new or renovated). The cost of building projects was significant, with the average being more than $52 million half of those responding claimed their library was responsible for securing 100% of the funds. While those libraries that were engaged in or recently completed a capital campaign had ambitious goals, a high percentage of those that had completed their campaign did not meet or exceed their goal. In addition, responding libraries said that, on average, 30% of the money they report as raising comes from Gifts in Kind. Generally, the authors found that development is a significant and growing activity among responding institutions. The staffing to support fund-raising has generally grown since the 2006 survey, albeit at a reasonable pace, development officers are more often recruited from other fund-raising experiences, rather than among the MLS-holding librarians, which was a bit more common in 2006, and responding libraries are engaged in a variety of development activities ranging from attracting potential donors through library tours, exhibitions, and events, to working with senior university administrators to close principal gifts. The representative documents also offer evidence of robust programs, positions to support them, and materials to communicate them among responding institutions.
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