SPEC Kit 304: Social Software in Libraries · 25
7. Social networking sites, e.g., MySpace, Facebook, Ning, etc. Specify an example of a social
networking site used by your library. N=43
Facebook 33 73%
Facebook in development 4 9%
MySpace 4 9%
Science Library fan site 1 2%
Virtual Learning Commons 1 2%
Unspecified in development 2 4%
Year first implemented
Range: 2004 to 2008
0
5
10
15
20
25
Varies Pending 2008 2007 2006 2005 2004
1
3
13
3
19
3
1
Brief description of how the library is using the site.
Marketing, Publicity, and Promotion
“To publicize Learning Commons and the services therein.”
“To market library services and resources to Facebook users.”
“Site promoting science resources and services.”
“The Facebook profile is used to promote library services and reach out to library users. The Libraries has also
purchased rotating banner ads for promotion purposes. Individual librarians use their personal accounts for
outreach as well.”
“Used by individual librarians on their course pages to connect with students and promote library services.
[Facebook and MySpace]”
Responses