Library Development · 65
Libraries Programs and Materials Endowment.”
“We run numerous telemarketing appeals annually on behalf of the library.”
Never
“Never if phonathon is conducted by another campus unit always if conducted by library.”
“We opt out.”
31. For the following activities, please estimate the percentage of staff resources that is supplied
by the institution’s central development operations (CDO) and the library’s development staff.
Percentages for each activity should total 100. N=75
Annual Giving N=72
Minimum Maximum Mean Median Std Dev
CDO 0 100 60 73
36.5
Library 0 100 40 27
Direct Mail N=22
Minimum Maximum Mean Median Std Dev
CDO 0 100 57 75
39.2
Library 0 100 43 25
Phonathon N=64
Minimum Maximum Mean Median Std Dev
CDO 0 100 90 100
22.3
Library 0 100 10 0
Prospect Research N=72
Minimum Maximum Mean Median Std Dev
CDO 0 100 71 80
29.3
Library 0 100 29 20
Gift Processing N=73
Minimum Maximum Mean Median Std Dev
CDO 0 100 72 75
24.8
Library 0 100 28 25