SPEC Kit 297: Library Development (December 2006)
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Library Development · 11 Executive Summary Introduction The term “library development” conjures several different meanings for library professionals. For some, library development refers to the building of library collections for others, it is any activity related to building the library, itself. For the pur- poses of this survey, library development referred to the strategic raising of financial support to ben- efit the needs and priorities related to programs, facilities, projects, and services within a research library. Over the past twenty years, library devel- opment has become increasingly more specialized. Depending upon the institution, library develop- ment can include annual giving, major giving, de- ferred giving, corporation and foundation relations (of which grant writing may be a component), pub- lic (and/or external) relations, event management, and other services. Presently, the library community does not well understand what structures and resources are nec- essary for a successful library development pro- gram and how this library development program fits in the institution’s overall development struc- ture and within the library leadership. This survey was designed to investigate the staffing, reporting relationships, and duties of library development programs in ARL member libraries. The results of this survey provide a snapshot of library develop- ment programs in research libraries and provide a baseline for institutions as they work to create, re- fine, or advocate for library development programs in their institutions. This survey sought to determine and document the staffing, structure, and institutional relation- ship with respect to fundraising rather than fund- raising production of member libraries. It is impor- tant to note that the authors knowingly excluded questions concerning the actual dollars raised for several key reasons. The most fundamental reason was the various manners and methods by which institutions count funds (whether cash or deferred expendable, endowed or other pledges or dol- lars received) and the fact that an adequate survey instrument could not be designed to accurately capture all possibilities. Nonetheless, the data do provide a lens through which a “typical” research library development program may be viewed. Background The survey was distributed to the 123 ARL member libraries in March 2006. Ninety libraries (73%) re- sponded to the survey. Eighty-three (92%) reported that they have a formal library development pro- gram. Of those institutions, all have a fundraising professional assigned to the program, 76 (92%) use printed giving materials, 71 (86%) use direct mail, 50 (60%) conduct a phonathon, 50 (60%) have a friends organization, and 47 (57%) raise more than $500,000 a year in private support. The survey asked respondents who had a mini- mum of three of the following components to com- plete the questionnaire: a fundraising professional assigned to raise money for the library, printed giv- ing materials, direct mail on behalf of the library’s