Libraries, Presses, and Publishing, SPEC Kit 357

Taylor, Laurie N.; Keith, Brian W; Dinsmore, Chelsea; Morris-Babb, Meredith

7 SPEC Kit 357: Libraries, Presses, and Publishing
Figure 5: Top Eight Library Distribution/Marketing Activities
Figure 6: Top Eight Library Press Distribution/Marketing Activities

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7 SPEC Kit 357: Libraries, Presses, and Publishing
Figure 5: Top Eight Library Distribution/Marketing Activities
Figure 6: Top Eight Library Press Distribution/Marketing Activities

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8 Survey Results: Executive Summary
Types of Publications Produced
Responses to the question on which of 14 publication types are produced clearly show that libraries
are creating a broad spectrum of materials. The 58 respondents’ most frequently selected choices were
electronic theses and dissertations (ETDs), online exhibitions, open access journals, datasets, and online
portals. These libraries are less likely to produce subscription journals and either print or enhanced
monographs. Other categories that libraries are producing include digital scholarship websites and
visualizations, larger-scale digital projects/databases, faculty digital editions for projects, 3D scans, grey
literature, promotional materials, reports, whitepapers, posters, conference proceedings, working papers,
and learning material, among others.
Figure 7: Top Five Library Publication Types
At about half of the 13 responding libraries that also have a library press, there is overlap in
what the library and press produce. At the others the roles are more distinct. In both cases, the library
press is most likely to produce open access and/or subscription journals, digital books, and open
educational resources.
Figure 8: Top Five Library Press Publication Types

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6 Survey Results: Executive Summary
only three library presses do. Only 15 of the respondents (nine libraries and seven institutional presses)
report that they produce materials such as 3D artifacts or artists books.
Distribution and Marketing
This question covered 16 types of distribution and marketing activities that range from market analysis,
advertising, and sales to processing metadata, posting publications online, and digital preservation. The
responses show a much more traditional division of labor between institutional presses and libraries and
much less overlap except in a few activities.
Institutional presses appear to be much more active in areas associated with commercial
activities that increase the visibility of their products—marketing, advertising, and sales—and that reflect
their history in the print environment.
Library and library press activities reflect their focus on the online and open access
environment—creating metadata, submitting files to the institutional repository, assigning permanent
URLs, adding records to the library catalog, etc. Generally, libraries and library presses are more active
that institutional presses in areas of digital preservation and public accessibility, as well.
All three units are active in areas associated with impact, like activities targeting the integration
of publications with research and teaching, public engagement, and outreach activities. These
distinctions and commonalities raise important questions for consideration on how to best align these
types of activities and how to ensure these are supported as appropriate with the ongoing changes to
press and library organizations.
Figure 4: Top Eight Institutional Press Distribution/Marketing Activities

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Page 1Survey Results click to expand contents

Page 63Representative Documents click to expand contents

Page 64Library Publishing Options click to expand contents

Page 94Staffing click to expand contents

Page 110Information for Authors and Editors click to expand contents

Page 134Publication Lists click to expand contents

Page 168Selected Resources click to expand contents

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