32 · Survey Results: Survey Questions And Responses
Appearances on local TV/radio stations.
Audio and sometimes video podcasts, which also emit RSS feeds to subscribers.
Broadcasts on local radio and television stations and flyers inserted into concert and play programs.
Content from past exhibits is featured in online exhibits.
Cross promotion at other campus events; target audiences contacted; informal partnership discussions; digital slide
screens in Main Library.
Daily Tar Heel student newspaper advertisements.
Director of Special Collections had graduate student curate an exhibit by an important photographer who also spoke
here. The event and exhibit reinforced each other and attracted students, faculty, and others.
Each major exhibition has an opening program. We send a postcard invitation to a mailing list of about 1000 people
including supporters of libraries, collection donors, and colleagues from peer institutions.
In-class instruction in which the subjects covered coincide with the theme and content of the exhibits. (Not quite one-
on-one contact, but it is all personal contact.)
Lobby flat screen TV.
Local media coverage.
Local newspapers; campus electronic bulletin boards.
On a couple occasions, we have used an informal, short YouTube style video of a gallery walk-through with the curator,
posted to the Library’s main homepage and that exhibition’s Web page.
Radio spots, local newspaper.
Send invitations to alumni.
The University has a common workspace through which staff and students carry out a number of clerical functions (e.g.,
staff must go on this site to submit their time sheets and students use it to register for classes). We have placed brief ads
on this site to publicize our events. We also use the site to allow staff and students to register for special lectures and
other events associated with the special collections.
Twitter; student newspaper.
The most successful methods differ unit to unit.
6. What measure(s) have been used to evaluate the success of exhibits in engaging students, faculty,
and afﬁliated scholars/researchers in the use of special collections? N=70
“Gate count” of trafﬁc into Archives and Special Collections Reading Rooms; patron queries about collection holdings;
word of mouth.