SPEC Kit 316: Evaluating E-resources · 63
Use of door hangers, coasters/beer mats, book marks, handouts, brochures.
We conduct ongoing training for public services staff (reference and library instruction work) to be sure they are aware
of all new e-resources.
Displays on plasma screens in high-traffic areas of the library.
Flat screen TV monitor displays computer workstation screensavers in public areas research guides rotating visual
display of database icons at our Web site.
Interpolation in general library instruction and training sessions
PR pieces appearing in the campus newspaper
FaceBook, Twitter, RSS feed
Additional comments
Did not select five most effective methods for publicizing e-resources because we have not done any formal assessment
any response would be based purely on anecdotal evidence.
I did not check off any of the options under Most Effective since we have not done an assessment of the effectiveness of
our publicity methods.
It is difficult to assess which methods are effective we generally take a scattershot approach.
Not sure that we have a true measure of effectiveness.
Record loads and link-resolver activation for each title within an e-resource. (Cataloguing one parent title for a database
isn’t particularly effective, but exposing the content at the item level is. Data is then exposed via Open WorldCat and
The only aspect that is effective is to have quality and easy to use content, everything else is a waste of time.
This is an area in which we really struggle. We hope to spend more time thinking about the promotion and marketing of
our e-resources.
Very difficult to reach users. Biggest challenge. We spend 10M a year and most do not know what we have.
We feel the need for improved communication about new e-resources.
We have found that point-of-need and focused presentations to specific audiences are most effective.
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