SPEC Kit 312: Public Engagement · 67
Marketing and Public Relations for Public Engagement Programs
27. In what materials are library public engagement programs featured? Check all that apply. N=42
Local Newspaper 32 76%
Friends Newsletter 27 64%
Annual Report 25 60%
Local Broadcast Media (Radio, Television) 21 50%
Conference Papers or Presentations 21 50%
Faculty Newsletter 16 38%
Materials Specific to Public Engagement Programs (e.g., K-12 Connections) 11 26%
Professional or Scholarly Journals 10 24%
Student Newsletter 3 7%
Parent Newsletter 2 5%
Other materials 20 48%
Please describe other materials.
Aggie Hotline: online daily newsletter
Artbytes (monthly e-newsletter) is circulated from the University Art Galleries to more than 400
Brochures and invitations
Campus promotions venues: campus media, electronic bulletins, calendars, etc.
Invitations, university online news, university calendar, free weeklies
Libraries’ News Blog
Library Web site
Library Web site
Library Web site/news blog, university Web site
Library Web site, other university department Web sites
Library/IKBLC Web sites blogs webcasts virtual displays attendance at community organizations’ events
Outreach Magazine (university publication), Penn State LIVE/PSU Newswire (online news source)
Podcasts via the library’s Web site and iTunes. Web sites. Listservs
Press releases
Marketing and Public Relations for Public Engagement Programs
27. In what materials are library public engagement programs featured? Check all that apply. N=42
Local Newspaper 32 76%
Friends Newsletter 27 64%
Annual Report 25 60%
Local Broadcast Media (Radio, Television) 21 50%
Conference Papers or Presentations 21 50%
Faculty Newsletter 16 38%
Materials Specific to Public Engagement Programs (e.g., K-12 Connections) 11 26%
Professional or Scholarly Journals 10 24%
Student Newsletter 3 7%
Parent Newsletter 2 5%
Other materials 20 48%
Please describe other materials.
Aggie Hotline: online daily newsletter
Artbytes (monthly e-newsletter) is circulated from the University Art Galleries to more than 400
Brochures and invitations
Campus promotions venues: campus media, electronic bulletins, calendars, etc.
Invitations, university online news, university calendar, free weeklies
Libraries’ News Blog
Library Web site
Library Web site
Library Web site/news blog, university Web site
Library Web site, other university department Web sites
Library/IKBLC Web sites blogs webcasts virtual displays attendance at community organizations’ events
Outreach Magazine (university publication), Penn State LIVE/PSU Newswire (online news source)
Podcasts via the library’s Web site and iTunes. Web sites. Listservs
Press releases
