22 · Survey Results: Survey Questions and Responses
A digital asset is any item of text or media that has been formatted into a binary source that includes the right to use it. A digital
file without the right to use it is not an asset. Digital assets are categorised in three major groups, which may be defined as textual
content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006).[1]
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation,
cataloguing, storage, retrieval, and distribution of digital assets. The term also refers to the protocol for downloading, renaming,
backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
1. Does your institution have an overarching digital asset management plan that outlines the policy
for the acquisition, creation, and management of the resources described above? N=81
Yes 30 37%
No 51 63%
If yes, which digital image-related activities does this plan address? Check all that apply. N=30
Digitizing existing analog collections 30 100%
Preserving existing analog collections 24 80%
Licensing commercial digital image products 16 53%
Acquiring digital images through gifts 16 53%
Purchasing digital image collections 10 33%
Other digital image-related activity 8 27%
If you selected “Other digital image-related activity” above, please briefly describe the activity.
Because of the diversity of work being done, there is not a single plan that covers all of this. Instead, there are multiple
plans and procedures. Digital images through gifts are covered under the deed of gift forms and procedures.
Cataloging digital images.
Digitizing images from books and periodicals per faculty requests (standard VRC services).
Placing images on online database.
Preserving existing digital collections.
There is a separate policy for acquiring gift digital images for Special Collections.
We are working on improving our preservation plans and starting a plan for managing born digital assets.
We collect a good deal of born-digital content.
Please specify which unit(s), department(s), or office(s) is responsible for implementing the DAM
plan. N=30
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