125 SPEC Kit 355: Campus-wide Entrepreneurship
MICHIGAN STATE UNIVERSITY LIBRARIES
BUS 170 -Intro to Business Model Creation
1
BUS 170: Intro to Business Model
Creation
Laura Leavitt ~Guest Speaker: September 16, 2016
Business Model Canvas
http://businessmodelgeneration.com
Nine Building blocks:
Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure
CASE STUDY #1
Square is a provider of payments technologies for retail
businesses. The company's devices include the Square Reader
and Square Stand and its software includes Square Register,
Market, Cash and Order (replacing Wallet).
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