SPEC Kit 341: Digital Collections Assessment and Outreach · 51
Class visits to the library are the primary outreach and promotions strategy for undergraduates. Subject liaison activities
are the primary outreach strategy for faculty. The university and local news media is the primary outreach strategy for
other researchers and the community.
Contact individual faculty directly and normally work through subject librarians/liaisons. Contact heads or directors of
large research centers directly and include administrators. Work with Communications Director for student outreach
using broad mass communication techniques.
Currently developing a specific outreach method for internal faculty.
Faculty and departments are largely contacted individually. NLI (Network Learning Initiatives) provides a forum for
group instruction (largely faculty and graduate students and some staff attend).
Faculty outreach is more face-to-face in the colleges, student outreach is via the website and building signage.
Faculty outreach is part of our routine subject specialist liaison program. Student outreach is focused in instructional
sessions geared to specific classes. Outside promotion relies on websites and other external modes.
Faculty presentations are generally focused on subject areas, while student presentations are a bit more focused for
specific classes, or kinds of use.
Faculty tend to receive more targeted collection outreach as related to curriculum. When working with students,
showcase the collection to entice them to use the collection.
For faculty and researchers, we emphasize visibility for their own work and usefulness of materials for instruction of
other work. For students, we show how things can be used in their papers. We also work with graduate students and
some undergraduate students to show how their own work can also be made visible.
For faculty, students, and other internal users (i.e., within the university), outreach methods might include notices on
our website and placing posters on campus. Media releases and social media notices are two examples of outreach
methods designed to reach an audience outside of the university.
For faculty, we have liaisons who go talk to them about collections and services. These liaisons also have subject specific
pages where they link to resources. For students, we usually do either Facebook marketing or event marketing.
For more focused community projects (i.e., Portuguese Canadian History Project, Greek Canadian History Project) we
have allowed project partners to disseminate content through more popular modes such as Facebook and Wordpress
blogs. We find it has reached a population that may not discover or interact with our content through more traditional
scholarly networks.
Marketing is targeted to different groups. Individual consultations for faculty.
Means of contact/content are driven by audience.
Methods depend on the accessibility of messaging, for instance, some user groups will not effectively be reached by
social media.
One-on-one with the faculty and via social media with the students
Open houses for faculty and workshops for graduate students, both of which highlight local collections and project
amongst other topics.
Our outreach and promotion may be different for the public than for faculty, students, and other researchers. It might
involve press releases, for example.
Class visits to the library are the primary outreach and promotions strategy for undergraduates. Subject liaison activities
are the primary outreach strategy for faculty. The university and local news media is the primary outreach strategy for
other researchers and the community.
Contact individual faculty directly and normally work through subject librarians/liaisons. Contact heads or directors of
large research centers directly and include administrators. Work with Communications Director for student outreach
using broad mass communication techniques.
Currently developing a specific outreach method for internal faculty.
Faculty and departments are largely contacted individually. NLI (Network Learning Initiatives) provides a forum for
group instruction (largely faculty and graduate students and some staff attend).
Faculty outreach is more face-to-face in the colleges, student outreach is via the website and building signage.
Faculty outreach is part of our routine subject specialist liaison program. Student outreach is focused in instructional
sessions geared to specific classes. Outside promotion relies on websites and other external modes.
Faculty presentations are generally focused on subject areas, while student presentations are a bit more focused for
specific classes, or kinds of use.
Faculty tend to receive more targeted collection outreach as related to curriculum. When working with students,
showcase the collection to entice them to use the collection.
For faculty and researchers, we emphasize visibility for their own work and usefulness of materials for instruction of
other work. For students, we show how things can be used in their papers. We also work with graduate students and
some undergraduate students to show how their own work can also be made visible.
For faculty, students, and other internal users (i.e., within the university), outreach methods might include notices on
our website and placing posters on campus. Media releases and social media notices are two examples of outreach
methods designed to reach an audience outside of the university.
For faculty, we have liaisons who go talk to them about collections and services. These liaisons also have subject specific
pages where they link to resources. For students, we usually do either Facebook marketing or event marketing.
For more focused community projects (i.e., Portuguese Canadian History Project, Greek Canadian History Project) we
have allowed project partners to disseminate content through more popular modes such as Facebook and Wordpress
blogs. We find it has reached a population that may not discover or interact with our content through more traditional
scholarly networks.
Marketing is targeted to different groups. Individual consultations for faculty.
Means of contact/content are driven by audience.
Methods depend on the accessibility of messaging, for instance, some user groups will not effectively be reached by
social media.
One-on-one with the faculty and via social media with the students
Open houses for faculty and workshops for graduate students, both of which highlight local collections and project
amongst other topics.
Our outreach and promotion may be different for the public than for faculty, students, and other researchers. It might
involve press releases, for example.
