116 · Representative Documents: Assessment Reports and Instruments
DUKE UNIVERSITY
ROAD 2.0: Digitizing Outdoor Advertising. Final Report
http://blogs.library.duke.edu/digital-collections/files/2011/04/NARA-FinalReport1.pdf
NAR09-RD-10017-09 Digitizing Outdoor Advertising Final Report
7
Promotion
The portal was released in April 2011, and heavily promoted through a press release
and postings with a variety of trade journals, blogs, and listservs (see APPENDIX 12:
ROAD 2.0 Press Release). News of the ROAD 2.0 digital collection appeared as a
cover article in the Summer 2011 Hartman Center Front &Center newsletter. It was
also posted on the Center’s Facebook page, the Duke University Libraries home page
as a news article, and the David M. Rubenstein Library’s blog, The Devil’s Tale.
The ROAD 2.0 digital collection was promoted to academic groups such as the
Conference on Historical Analysis and Research in Marketing (CHARM), Business
History Conference, American Academy of Advertising and through the H-Announce
listserv. The press release was also distributed to the Society of American Archivists’
(SAA) Archival Outlook magazine, the Society of North Carolina Archivists’ (SNCA)
newsletter, and the Business Archives Section of SAA.
Documentation
Documentation of project work is described below and in the appendices.
Documentation for this project can also be accessed publicly through the project
website: http://library.duke.edu/digitalcollections/outdooradvertising/about/.
Cost Assessment
This project sought to produce digital images for less than $5.00 per scan. As shown
in Table 1 above, actual digitization costs were lower than expected, and the rapid
pace of digitization allowed us to scan more images than originally planned. The
result was an average cost of $3.54 per image, well below our goal of $5 per image.
Table 2: Planned versus Actual Digitization Expenses
Budget Category Planned
Expenditures
Actual
Expenditures
Notes
Digitization Assistant
wages
$33,333.50 $23,337.50 0.5 FTE 20 hour/wk
Digitization equipment $2,500.00 $2,500.00 Zeutschel planetary scanner
Contract digitization
services
$11,640.00 $19,141.71 Vendor digitization of slides
Shipping costs $250.00 $257.09 Shipping slides to vendor to
digitize
Cost share: staff salaries $49,706.00 $38,973.07
Fringe benefits $17,410.35 $13,278.93 Cost share +appropriated funds
TOTAL DIGITIZATION
COSTS
$114,839.85 $97,488.30
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