Digital Collections Assessment and Outreach, SPEC Kit 341 (August 2014)

Ochoa, Marilyn N.; Taylor, Laurie N.; Sullivan, Mark V.

SPEC Kit 341: Digital Collections Assessment and Outreach · 151
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
8. Key fact or benefit:
• The database contains original source material that is copyright free and can be
used in student assignments, research and media
• The database is accessible to the university community and the general public
• The database contains digital collections connected to Manitoba (audio, video,
photography, text documents)
• Some material used for teaching and not copyright free will require a login.
9. What barriers must the communications overcome:
• You must have a membership to access the database
• You need permission from Libraries or Archives to use materials found on the database
• The database only contains print materials
• The database only contains archived materials related to the UofM
10. Who is the principal competition:
What are their strengths/weaknesses?
• Continue to collaborate with Winnipeg Libraries, Manitoba Archives, Winnipeg Free Press
11. What should the personality of the communications be:
• Friendly and informative and of high quality
12. What are the tactics we will be using:
Web Banners
-‐ Design 5 web banners for the UM homepage: 1 generic banner for the initial launch (to
go up September 3) and 4 banners that feature different subjects features in the
collections. The subject banners will focus on UofM history, Aboriginal people, Arts and
culture and the Winnipeg Tribune. All the banners will link to a content page where
visitors can learn more about the collections, benefits and how to contribute.
Homepage Button
-‐ Develop a generic button for the homepage and partner pages
Poster
-‐ Develop a generic poster to promote the collections. Distribute banner at Fort Garry and
Bannatyne campus.

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SPEC Kit 341: Digital Collections Assessment and Outreach · 151
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
8. Key fact or benefit:
• The database contains original source material that is copyright free and can be
used in student assignments, research and media
• The database is accessible to the university community and the general public
• The database contains digital collections connected to Manitoba (audio, video,
photography, text documents)
• Some material used for teaching and not copyright free will require a login.
9. What barriers must the communications overcome:
• You must have a membership to access the database
• You need permission from Libraries or Archives to use materials found on the database
• The database only contains print materials
• The database only contains archived materials related to the UofM
10. Who is the principal competition:
What are their strengths/weaknesses?
• Continue to collaborate with Winnipeg Libraries, Manitoba Archives, Winnipeg Free Press
11. What should the personality of the communications be:
• Friendly and informative and of high quality
12. What are the tactics we will be using:
Web Banners
-‐ Design 5 web banners for the UM homepage: 1 generic banner for the initial launch (to
go up September 3) and 4 banners that feature different subjects features in the
collections. The subject banners will focus on UofM history, Aboriginal people, Arts and
culture and the Winnipeg Tribune. All the banners will link to a content page where
visitors can learn more about the collections, benefits and how to contribute.
Homepage Button
-‐ Develop a generic button for the homepage and partner pages
Poster
-‐ Develop a generic poster to promote the collections. Distribute banner at Fort Garry and
Bannatyne campus.

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152 · Representative Documents: Marketing Plans
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
Digital Screens
-‐ Develop a slide for all digital screens in the Elizabeth Dafoe Library, Student Residences
(Arthur Mauro), Student Life Office and the Bookstore.
Homecoming Dinner
-‐ Work with Alumni to supply archived photos to include in a video for the Homecoming
Dinner.
-‐ Include a brief blurb about UM Digital Collections in the dinner program that promotes
UM Digital Collections and encourages alumni to share/donate their UofM photos to
Archives.
ON Manitoba
-‐ Jeremy to work with Brett on story to appear in September issue
Media
-‐ Create an emailer that can be sent out to the media when the database launches
-‐ Media Relations Officers will direct media to database when they are looking for
content
Community Partnerships
-‐ Promote the database to Libraries, Manitoba Archives, Winnipeg Free Press so the
database can be accessed by a larger audience.
13. What are the timelines?
• Internal Campaign -‐ September 3 – October 7
14. How will we measure success?
• Increase the number of people (students, staff, community members) accessing the
database
• Increase number of U of M mentions in media
15. Phase I and Phase II
a. The launch and about six to twelve months of operating time after the launch, will be
considered Phase I. During this first phase we will gather feedback from patrons using
the database and make any required adjustments.
b. Phase II will begin about a year after the launch, giving us time to develop a process for
other UM departments outside of the Libraries to contribute their collections to the
database.

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SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

150 · Representative Documents: Marketing Plans
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
Project Name: Digital Asset Management
June 27, 2013
1. Client name/contact info/department/faculty: Libraries &Archives
2. Plan prepared by: Deanna Fair
3. Working Group: Deanna Fair, Jennifer St.Laurent, Lindsay Duke, Sean Moore
4. Opportunity or problem that must be solved:
• Promote the database to an internal and external audience starting September 2013
• Re-‐name the database so that there is no confusion with RedDot Asset Management
System and the name has more appeal
• Develop new templates based on the results of usability studies that will make the
database user friendly and consistent with the look and feel of the U of M website
5. Brief background/overview of the project:
• The Digital Asset Management System was created to make materials/objects in the
Libraries searchable and accessible online
• The database will officially launch in September 2013 and will be continuously updated
by the Libraries with new content supplied by the UofM and approved contributors
• Right now the database features more than 300,000 digital materials created from the
holdings of the University of Manitoba Libraries and its campus partners
• The database contains a wide variety of unique Manitoba collections that support the
teaching and research mission of the U of M
• Materials in the database will be persistent. URLs will not change and the objects will be
available in perpetuity.
6. Who are we talking to:
• Current students (undergraduate and graduate)
• Current UofM researchers
• Media
• Alumni and community members
7. What do we want people to do as a result:
What action or thought do we want the target audience to take or conclude?
• Access the database on a regular basis for materials/objects (photos, audio, books,
papers, etc.)
• Use materials found on database in their work

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Page 9Survey Results click to expand contents

Page 71Representative Documents click to expand contents

Page 73Digital Collections Homepages click to expand contents

Page 85Digital Project Selection Criteria click to expand contents

Page 95Outreach and Assessment Guides click to expand contents

Page 107Assessment Reports and Instruments click to expand contents

Page 147Marketing Plans click to expand contents

Page 155Promoting Digital Collections click to expand contents

Page 169Lesson Plans and Classroom Resources click to expand contents

Page 177Works Created from Digital Collections click to expand contents

Page 185Job Descriptions click to expand contents

Page 195Selected Resources click to expand contents

SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

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