SPEC Kit 341: Digital Collections Assessment and Outreach · 151
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
8. Key fact or benefit:
• The database contains original source material that is copyright free and can be
used in student assignments, research and media
• The database is accessible to the university community and the general public
• The database contains digital collections connected to Manitoba (audio, video,
photography, text documents)
• Some material used for teaching and not copyright free will require a login.
9. What barriers must the communications overcome:
• You must have a membership to access the database
• You need permission from Libraries or Archives to use materials found on the database
• The database only contains print materials
• The database only contains archived materials related to the UofM
10. Who is the principal competition:
What are their strengths/weaknesses?
• Continue to collaborate with Winnipeg Libraries, Manitoba Archives, Winnipeg Free Press
11. What should the personality of the communications be:
• Friendly and informative and of high quality
12. What are the tactics we will be using:
Web Banners
-‐ Design 5 web banners for the UM homepage: 1 generic banner for the initial launch (to
go up September 3) and 4 banners that feature different subjects features in the
collections. The subject banners will focus on UofM history, Aboriginal people, Arts and
culture and the Winnipeg Tribune. All the banners will link to a content page where
visitors can learn more about the collections, benefits and how to contribute.
Homepage Button
-‐ Develop a generic button for the homepage and partner pages
Poster
-‐ Develop a generic poster to promote the collections. Distribute banner at Fort Garry and
Bannatyne campus.
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
8. Key fact or benefit:
• The database contains original source material that is copyright free and can be
used in student assignments, research and media
• The database is accessible to the university community and the general public
• The database contains digital collections connected to Manitoba (audio, video,
photography, text documents)
• Some material used for teaching and not copyright free will require a login.
9. What barriers must the communications overcome:
• You must have a membership to access the database
• You need permission from Libraries or Archives to use materials found on the database
• The database only contains print materials
• The database only contains archived materials related to the UofM
10. Who is the principal competition:
What are their strengths/weaknesses?
• Continue to collaborate with Winnipeg Libraries, Manitoba Archives, Winnipeg Free Press
11. What should the personality of the communications be:
• Friendly and informative and of high quality
12. What are the tactics we will be using:
Web Banners
-‐ Design 5 web banners for the UM homepage: 1 generic banner for the initial launch (to
go up September 3) and 4 banners that feature different subjects features in the
collections. The subject banners will focus on UofM history, Aboriginal people, Arts and
culture and the Winnipeg Tribune. All the banners will link to a content page where
visitors can learn more about the collections, benefits and how to contribute.
Homepage Button
-‐ Develop a generic button for the homepage and partner pages
Poster
-‐ Develop a generic poster to promote the collections. Distribute banner at Fort Garry and
Bannatyne campus.