152 · Representative Documents: Marketing Plans
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications Project Briefing Document
Digital Screens
-­‐ Develop a slide for all digital screens in the Elizabeth Dafoe Library, Student Residences
(Arthur Mauro), Student Life Office and the Bookstore.
Homecoming Dinner
-­‐ Work with Alumni to supply archived photos to include in a video for the Homecoming
Dinner.
-­‐ Include a brief blurb about UM Digital Collections in the dinner program that promotes
UM Digital Collections and encourages alumni to share/donate their UofM photos to
Archives.
ON Manitoba
-­‐ Jeremy to work with Brett on story to appear in September issue
Media
-­‐ Create an emailer that can be sent out to the media when the database launches
-­‐ Media Relations Officers will direct media to database when they are looking for
content
Community Partnerships
-­‐ Promote the database to Libraries, Manitoba Archives, Winnipeg Free Press so the
database can be accessed by a larger audience.
13. What are the timelines?
Internal Campaign -­‐ September 3 October 7
14. How will we measure success?
Increase the number of people (students, staff, community members) accessing the
database
Increase number of U of M mentions in media
15. Phase I and Phase II
a. The launch and about six to twelve months of operating time after the launch, will be
considered Phase I. During this first phase we will gather feedback from patrons using
the database and make any required adjustments.
b. Phase II will begin about a year after the launch, giving us time to develop a process for
other UM departments outside of the Libraries to contribute their collections to the
database.
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