SPEC Kit 341: Digital Collections Assessment and Outreach · 153
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
DRUM Marketing Plan
Goals
To educate UM faculty members about DRUM
To inspire UM faculty members to deposit their works in DRUM
To increase awareness of DRUM
Faculty Needs &Desires
Work with co-authors
Keep track of different versions of the same document
Work from different computers and locations
Make their own work available to others
Have easy access to other people’s work
Keep up in their fields
Organize their materials according to their own scheme
Control ownership, security, and access
Ensure that documents are persistently viewable or usable
Have someone else take responsibility for servers &digital tools
Be sure not to violate copyright issues
Keep everything related to computers easy &flawless
Reduce chaos or at least not add to it
Not be any busier
http://www.dlib.org/dlib/january05/foster/01foster.html
Benefits of Depositing in DRUM
Collects in one place the results of faculty research
Centralized access from any computer at any location
Wider dissemination of publications via Google and other web search engines
Increases potential for publications to be cited by other works
Able to create specialized communities
Ability to distribute research results quickly
Ability to upload associated content
Access is maintained forever with a permanent URL, even if faculty leaves UM
No need to maintain files or URLs on personal web sites
Copyrights retained by author
Works are archived and preserved at no cost to faculty
Targets /Targeted Messages
Faculty
o Benefits of DRUM
Provides centralized, permanent access to their research
Faculty with existing web pages
Departments Heads
o Promotes research of department or institute
Previous Page Next Page