SPEC Kit 341: Digital Collections Assessment and Outreach · 153
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
DRUM Marketing Plan
Goals
• To educate UM faculty members about DRUM
• To inspire UM faculty members to deposit their works in DRUM
• To increase awareness of DRUM
Faculty Needs &Desires
• Work with co-authors
• Keep track of different versions of the same document
• Work from different computers and locations
• Make their own work available to others
• Have easy access to other people’s work
• Keep up in their fields
• Organize their materials according to their own scheme
• Control ownership, security, and access
• Ensure that documents are persistently viewable or usable
• Have someone else take responsibility for servers &digital tools
• Be sure not to violate copyright issues
• Keep everything related to computers easy &flawless
• Reduce chaos or at least not add to it
• Not be any busier
http://www.dlib.org/dlib/january05/foster/01foster.html
Benefits of Depositing in DRUM
• Collects in one place the results of faculty research
• Centralized access from any computer at any location
• Wider dissemination of publications via Google and other web search engines
• Increases potential for publications to be cited by other works
• Able to create specialized communities
• Ability to distribute research results quickly
• Ability to upload associated content
• Access is maintained forever with a permanent URL, even if faculty leaves UM
• No need to maintain files or URLs on personal web sites
• Copyrights retained by author
• Works are archived and preserved at no cost to faculty
Targets /Targeted Messages
• Faculty
o Benefits of DRUM
Provides centralized, permanent access to their research
• Faculty with existing web pages
• Departments Heads
o Promotes research of department or institute
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
DRUM Marketing Plan
Goals
• To educate UM faculty members about DRUM
• To inspire UM faculty members to deposit their works in DRUM
• To increase awareness of DRUM
Faculty Needs &Desires
• Work with co-authors
• Keep track of different versions of the same document
• Work from different computers and locations
• Make their own work available to others
• Have easy access to other people’s work
• Keep up in their fields
• Organize their materials according to their own scheme
• Control ownership, security, and access
• Ensure that documents are persistently viewable or usable
• Have someone else take responsibility for servers &digital tools
• Be sure not to violate copyright issues
• Keep everything related to computers easy &flawless
• Reduce chaos or at least not add to it
• Not be any busier
http://www.dlib.org/dlib/january05/foster/01foster.html
Benefits of Depositing in DRUM
• Collects in one place the results of faculty research
• Centralized access from any computer at any location
• Wider dissemination of publications via Google and other web search engines
• Increases potential for publications to be cited by other works
• Able to create specialized communities
• Ability to distribute research results quickly
• Ability to upload associated content
• Access is maintained forever with a permanent URL, even if faculty leaves UM
• No need to maintain files or URLs on personal web sites
• Copyrights retained by author
• Works are archived and preserved at no cost to faculty
Targets /Targeted Messages
• Faculty
o Benefits of DRUM
Provides centralized, permanent access to their research
• Faculty with existing web pages
• Departments Heads
o Promotes research of department or institute