148 · Representative Documents: Marketing Plans
UNIVERSITY OF FLORIDA
Basic Marketing Plan Components for Promoting New Digital Collections
http://ufdc.ufl.edu/l/AA00013453/00001/pdf
Basic Marketing Plan Components for Promoting New Digital
Collections, and for Milestones for Existing Collections
Write standard announcement with subject specialist liaison/curator
Archive announcement in UFDChelp: http://ufdc.ufl.edu/ufdchelp
o http://ufdc.ufl.edu/AA00009727/
Blog announcement
Update/add Wikipedia entry.
o UFDC main:
http://en.wikipedia.org/wiki/University_of_Florida_Digital_Collections
Email Cataloging to update/add collection level record
Update/add to LibGuide(s) as appropriate
Send announcement to subject specialist UF departments and groups
Send announcement to the Director of Communications for standard wider distribution
venues, which may include:
o UF PR
o UF Faculty update newsletter
o Gator Times
o Alligator
o Gainesville Sun
o Chapter One
o Library News: http://guides.uflib.ufl.edu/content.php?pid=16457&sid=270977
o Library news blog
o UF Libraries on Facebook
Additional Lists/Venues to Consider
Subject Specialist/Curator lists
DISC: SUSDIGIT-L@LISTS.UFL.EDU
SobekCM list: https://lists.ufl.edu/cgi-bin/wa?A0=SOBEKCM-UPDATES-L
SobekCM highlights page: http://ufdc.ufl.edu/sobekcm/development/highlights
Florida Libraries Journal: http://www.flalib.org/ (see Fall 2011 issue with story on PCM)
Image collection lists
o diglib@infoserv.inist.fr
o VRA-L@LISTSERV.UARK.EDU
o IMAGELIB@listserv.arizona.edu
D-Lib Magazine: http://www.dlib.org/
FACRL newsletter: http://facrl.fcla.edu/newsletter/newsletter.html
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