150 · Representative Documents: Marketing Plans
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
Project Name: Digital Asset Management
June 27, 2013
1. Client name/contact info/department/faculty: Libraries &Archives
2. Plan prepared by: Deanna Fair
3. Working Group: Deanna Fair, Jennifer St.Laurent, Lindsay Duke, Sean Moore
4. Opportunity or problem that must be solved:
• Promote the database to an internal and external audience starting September 2013
• Re-‐name the database so that there is no confusion with RedDot Asset Management
System and the name has more appeal
• Develop new templates based on the results of usability studies that will make the
database user friendly and consistent with the look and feel of the U of M website
5. Brief background/overview of the project:
• The Digital Asset Management System was created to make materials/objects in the
Libraries searchable and accessible online
• The database will officially launch in September 2013 and will be continuously updated
by the Libraries with new content supplied by the UofM and approved contributors
• Right now the database features more than 300,000 digital materials created from the
holdings of the University of Manitoba Libraries and its campus partners
• The database contains a wide variety of unique Manitoba collections that support the
teaching and research mission of the U of M
• Materials in the database will be persistent. URLs will not change and the objects will be
available in perpetuity.
6. Who are we talking to:
• Current students (undergraduate and graduate)
• Current UofM researchers
• Media
• Alumni and community members
7. What do we want people to do as a result:
What action or thought do we want the target audience to take or conclude?
• Access the database on a regular basis for materials/objects (photos, audio, books,
papers, etc.)
• Use materials found on database in their work
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications – Project Briefing Document
Project Name: Digital Asset Management
June 27, 2013
1. Client name/contact info/department/faculty: Libraries &Archives
2. Plan prepared by: Deanna Fair
3. Working Group: Deanna Fair, Jennifer St.Laurent, Lindsay Duke, Sean Moore
4. Opportunity or problem that must be solved:
• Promote the database to an internal and external audience starting September 2013
• Re-‐name the database so that there is no confusion with RedDot Asset Management
System and the name has more appeal
• Develop new templates based on the results of usability studies that will make the
database user friendly and consistent with the look and feel of the U of M website
5. Brief background/overview of the project:
• The Digital Asset Management System was created to make materials/objects in the
Libraries searchable and accessible online
• The database will officially launch in September 2013 and will be continuously updated
by the Libraries with new content supplied by the UofM and approved contributors
• Right now the database features more than 300,000 digital materials created from the
holdings of the University of Manitoba Libraries and its campus partners
• The database contains a wide variety of unique Manitoba collections that support the
teaching and research mission of the U of M
• Materials in the database will be persistent. URLs will not change and the objects will be
available in perpetuity.
6. Who are we talking to:
• Current students (undergraduate and graduate)
• Current UofM researchers
• Media
• Alumni and community members
7. What do we want people to do as a result:
What action or thought do we want the target audience to take or conclude?
• Access the database on a regular basis for materials/objects (photos, audio, books,
papers, etc.)
• Use materials found on database in their work