150 · Representative Documents: Marketing Plans
UNIVERSITY OF MANITOBA
Marketing Communications—Project Briefing Document
Marketing Communications Project Briefing Document
Project Name: Digital Asset Management
June 27, 2013
1. Client name/contact info/department/faculty: Libraries &Archives
2. Plan prepared by: Deanna Fair
3. Working Group: Deanna Fair, Jennifer St.Laurent, Lindsay Duke, Sean Moore
4. Opportunity or problem that must be solved:
Promote the database to an internal and external audience starting September 2013
Re-­‐name the database so that there is no confusion with RedDot Asset Management
System and the name has more appeal
Develop new templates based on the results of usability studies that will make the
database user friendly and consistent with the look and feel of the U of M website
5. Brief background/overview of the project:
The Digital Asset Management System was created to make materials/objects in the
Libraries searchable and accessible online
The database will officially launch in September 2013 and will be continuously updated
by the Libraries with new content supplied by the UofM and approved contributors
Right now the database features more than 300,000 digital materials created from the
holdings of the University of Manitoba Libraries and its campus partners
The database contains a wide variety of unique Manitoba collections that support the
teaching and research mission of the U of M
Materials in the database will be persistent. URLs will not change and the objects will be
available in perpetuity.
6. Who are we talking to:
Current students (undergraduate and graduate)
Current UofM researchers
Media
Alumni and community members
7. What do we want people to do as a result:
What action or thought do we want the target audience to take or conclude?
Access the database on a regular basis for materials/objects (photos, audio, books,
papers, etc.)
Use materials found on database in their work
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