Digital Collections Assessment and Outreach, SPEC Kit 341 (August 2014)

Ochoa, Marilyn N.; Taylor, Laurie N.; Sullivan, Mark V.

SPEC Kit 341: Digital Collections Assessment and Outreach · 155
Promoting Digital Collections

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SPEC Kit 341: Digital Collections Assessment and Outreach · 155
Promoting Digital Collections

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154 · Representative Documents: Marketing Plans
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
2
Communications /Collateral
• Faculty email messages
• Establish regular newsletter or email updates
• Advertise regular DRUM training workshops
• Postcard mailings
• Press release in the media
• Develop brochure or factsheet outlining benefits of DRUM
Strategies
• Highlight and promote recent submissions
• Showcase the work of individual faculty members
• Publicize statistics (top 10 accessed, etc.) to confirm value
• Obtain testimonials (names featured in publicity &promotional materials)
• Find champions of the service and have them promote DRUM
• Organize events around related issues (copyright, scholarly publishing, etc.)
• Utilize library subject specialists/faculty liaisons
• Targeted messages to department heads /administrators
• Target faculty who have existing web pages
• Develop faculty advisory board
• Participate in annual New Faculty Orientation Program
• Develop communications calendar with regular follow-up and evaluation.
DRUM Marketing Strategy
• Message: Benefits of depositing into DRUM
• Target: UM Faculty Members
• Repetition, Follow-Up, Evaluation
Terry M. Owen
DRUM Coordinator

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SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

156 · Representative Documents: Promoting Digital Collections
UNIVERSITY OF CINCINNATI
LiBlog Category Archives: Digital Collections
http://libapps.libraries.uc.edu/liblog/category/digital-collections/

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Page 9Survey Results click to expand contents

Page 71Representative Documents click to expand contents

Page 73Digital Collections Homepages click to expand contents

Page 85Digital Project Selection Criteria click to expand contents

Page 95Outreach and Assessment Guides click to expand contents

Page 107Assessment Reports and Instruments click to expand contents

Page 147Marketing Plans click to expand contents

Page 155Promoting Digital Collections click to expand contents

Page 169Lesson Plans and Classroom Resources click to expand contents

Page 177Works Created from Digital Collections click to expand contents

Page 185Job Descriptions click to expand contents

Page 195Selected Resources click to expand contents

SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

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SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources