Digital Collections Assessment and Outreach, SPEC Kit 341 (August 2014)

Ochoa, Marilyn N.; Taylor, Laurie N.; Sullivan, Mark V.

SPEC Kit 341: Digital Collections Assessment and Outreach · 147
Marketing Plans

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SPEC Kit 341: Digital Collections Assessment and Outreach · 147
Marketing Plans

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148 · Representative Documents: Marketing Plans
UNIVERSITY OF FLORIDA
Basic Marketing Plan Components for Promoting New Digital Collections
http://ufdc.ufl.edu/l/AA00013453/00001/pdf
Basic Marketing Plan Components for Promoting New Digital
Collections, and for Milestones for Existing Collections
Write standard announcement with subject specialist liaison/curator
 Archive announcement in UFDChelp: http://ufdc.ufl.edu/ufdchelp
o http://ufdc.ufl.edu/AA00009727/
 Blog announcement
 Update/add Wikipedia entry.
o UFDC main:
http://en.wikipedia.org/wiki/University_of_Florida_Digital_Collections
 Email Cataloging to update/add collection level record
 Update/add to LibGuide(s) as appropriate
 Send announcement to subject specialist UF departments and groups
 Send announcement to the Director of Communications for standard wider distribution
venues, which may include:
o UF PR
o UF Faculty update newsletter
o Gator Times
o Alligator
o Gainesville Sun
o Chapter One
o Library News: http://guides.uflib.ufl.edu/content.php?pid=16457&sid=270977
o Library news blog
o UF Libraries on Facebook
Additional Lists/Venues to Consider
 Subject Specialist/Curator lists
 DISC: SUSDIGIT-L@LISTS.UFL.EDU
 SobekCM list: https://lists.ufl.edu/cgi-bin/wa?A0=SOBEKCM-UPDATES-L
 SobekCM highlights page: http://ufdc.ufl.edu/sobekcm/development/highlights
 Florida Libraries Journal: http://www.flalib.org/ (see Fall 2011 issue with story on PCM)
 Image collection lists
o diglib@infoserv.inist.fr
o VRA-L@LISTSERV.UARK.EDU
o IMAGELIB@listserv.arizona.edu
 D-Lib Magazine: http://www.dlib.org/
 FACRL newsletter: http://facrl.fcla.edu/newsletter/newsletter.html

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146 · Representative Documents: Assessment Reports and Instruments
NORTH CAROLINA STATE UNIVERSITY
CAR Usability Study Brief
Decisions made on what changes should be made to the site based on the
study
Merryman, Dietz, and Ronallo all watched the usability study videos and then met to
discuss what priorities would be made for changes to the d.lib.ncsu.edu/collections site
based on the feedback received.
Common problem areas noted:
Name blocks are very confusing
Top title block is confusing
Large initial image is confusing – people don’t know there are more images on the page
Collection/classification links having the same name but going different places are
confusing
“Pages” doesn’t make sense as a label
Other observations:
Pretty even split between facet use and search box use from the homepage. Facets were
popular but unsure if that’s because they were spending time staring at the site compared
to a normal user or if that’s usually how they would interact with the site.
Changes made:
Change label “Pages to “Pages in the folder”
Change the bookmark label to “URL”
Add external link icons to any links that go out of the site
Change the title block to have more archival location content (Box, Folder, Series,
Collection)
Add intro text on the homepage
Have a fixed search box on the search results view so it moves as you scroll down
Add in an automatic citation link
Rearrange the folder view so the initial image is not as big and more pages are
emphasized at the top

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Page 9Survey Results click to expand contents

Page 71Representative Documents click to expand contents

Page 73Digital Collections Homepages click to expand contents

Page 85Digital Project Selection Criteria click to expand contents

Page 95Outreach and Assessment Guides click to expand contents

Page 107Assessment Reports and Instruments click to expand contents

Page 147Marketing Plans click to expand contents

Page 155Promoting Digital Collections click to expand contents

Page 169Lesson Plans and Classroom Resources click to expand contents

Page 177Works Created from Digital Collections click to expand contents

Page 185Job Descriptions click to expand contents

Page 195Selected Resources click to expand contents

SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources

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SPEC Kit 341: Digital Collections Assessment and Outreach (August 2014) resources