110 · Representative Documents: Assessment Reports and Instruments
DUKE UNIVERSITY
ROAD 2.0: Digitizing Outdoor Advertising. Final Report
http://blogs.library.duke.edu/digital-collections/files/2011/04/NARA-FinalReport1.pdf
NAR09-RD-10017-09 Digitizing Outdoor Advertising Final Report
1
ROAD 2.0:
Digitizing Outdoor Advertising
Final Report, Jun 2012
Award Number: NAR09-­‐RD-­‐10017-­‐09
Grantee: Duke University
Summary of Project Accomplishments
ROAD 2.0 (2009-2012), an NHPRC-funded project undertaken by Duke University
Libraries’ Hartman Center for Sales, Advertising &Marketing History, accomplished
its goal: to scan approximately 24,000 images and merge them with descriptive
metadata from the ROAD (Resource of Outdoor Advertising Description) database, in
order to create an improved online resource for researching advertising history.
This narrative report provides a detailed summary of all project work, including what
deliverables were met and how, and challenges encountered during the project. The
expected outcomes used to measure the performance of this project are discussed
within the following sections:
1. Scanning and Costs
o Scan approximately 24,000 images from the OAAA Archives and Slide
Library and from the John Shaver Papers.
o Keep project costs below approximately $5 per image.
2. Publication with Metadata
o Make the scanned images available through the ROAD database.
3. Assessment of Use
o Test the usability of the digitized materials through a user survey that
will examine how researchers use the material.
o Track and report on the project website about the usage of collections
prior to and after digitizing in terms of reference requests and usage of
the originals.
4. Promotion of Collection and Project Documentation
o Publicize the digitized collections through press releases,
announcements on appropriate listservs, and presenting on the project
during at least one professional conference.
o Create a project website that publicizes the project and describes the
processes and costs associated with preparing, scanning, and making
these collections available online.
o Timely submission of complete reports, which include detailed cost
analyses for each part of the project, as well as three copies of grant
products such as digitizing guidelines, publicity materials, and the
revised finding aid.
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