52 · Survey Results: Survey Questions and Responses
Outreach projects are tailored to collections and intended audiences. They range from competitions to entice students to
contribute content to the collection from providing digital objects to faculty for use in classroom projects to collaborating
with faculty on “show and tells.”
Social media used to reach students and general public direct e-mails and presentations and workshops are used to
reach the faculty and staff.
Students: mass approach. Faculty: tailored, one-on-one approach
The outreach activities for publications, data, and archival materials in the three repositories are different because
faculty have different policies and types of need for three repository services.
Use different publication channels to target different audiences (faculty newsletter, Twitter for students, etc.), in-person
meetings with faculty and researchers, online tutorials for students (about submitting ETDs, etc.)
We customize outreach based on skill sets of our different user groups.
We have promoted our collections in a variety of ways. Across the Special Collections division, we use social media
and QR codes more for targeting students. We use radio broadcasts and some social media for community members,
and website notices, e-mails, and blogs for faculty and other researchers. We have distributed educational publications
through a number of venues including public schools, museums, conferences, and public libraries. We also have
developed dramatic productions and presented them to the public, written articles for our alumni magazine, and offered
Osher Lifelong Learning Classes within our state.
We host launch parties or other events for new journals or collections, offer workshops to encourage use of
ScholarWorks for ETDs, and do publicity blitzes to the media and select groups on campus for various news and events.
We promote our collections to everyone via finding aids, social media, the library newsletter, special events, and
exhibits. For faculty, we offer workshops, class sessions, and a faculty newsletter. To attract students, we use social
media and special events.
We use more informal language and more social media when promoting to students. We use targeted approaches
when promoting collections to the general public (local libraries, genealogy groups, etc.). Subject librarians send
personal messages to faculty. We use a variety of methods depending on the collection’s subject matter and scope.
We use multiple outlets/methods. Social media for students as well as through instruction sessions already offered for
classes. Sometimes direct e-mail to faculty is more effective, we’ve found.
With faculty, we attend faculty meetings and make brief presentations.
With students we stress the online access aspects with faculty we stress the preservation of content aspects.
18. Does your library track the impact from its outreach and promotion activities? N=67
Yes 25 37%
No, but we plan to 21 31%
No 21 31%
Comments N=10
Outreach projects are tailored to collections and intended audiences. They range from competitions to entice students to
contribute content to the collection from providing digital objects to faculty for use in classroom projects to collaborating
with faculty on “show and tells.”
Social media used to reach students and general public direct e-mails and presentations and workshops are used to
reach the faculty and staff.
Students: mass approach. Faculty: tailored, one-on-one approach
The outreach activities for publications, data, and archival materials in the three repositories are different because
faculty have different policies and types of need for three repository services.
Use different publication channels to target different audiences (faculty newsletter, Twitter for students, etc.), in-person
meetings with faculty and researchers, online tutorials for students (about submitting ETDs, etc.)
We customize outreach based on skill sets of our different user groups.
We have promoted our collections in a variety of ways. Across the Special Collections division, we use social media
and QR codes more for targeting students. We use radio broadcasts and some social media for community members,
and website notices, e-mails, and blogs for faculty and other researchers. We have distributed educational publications
through a number of venues including public schools, museums, conferences, and public libraries. We also have
developed dramatic productions and presented them to the public, written articles for our alumni magazine, and offered
Osher Lifelong Learning Classes within our state.
We host launch parties or other events for new journals or collections, offer workshops to encourage use of
ScholarWorks for ETDs, and do publicity blitzes to the media and select groups on campus for various news and events.
We promote our collections to everyone via finding aids, social media, the library newsletter, special events, and
exhibits. For faculty, we offer workshops, class sessions, and a faculty newsletter. To attract students, we use social
media and special events.
We use more informal language and more social media when promoting to students. We use targeted approaches
when promoting collections to the general public (local libraries, genealogy groups, etc.). Subject librarians send
personal messages to faculty. We use a variety of methods depending on the collection’s subject matter and scope.
We use multiple outlets/methods. Social media for students as well as through instruction sessions already offered for
classes. Sometimes direct e-mail to faculty is more effective, we’ve found.
With faculty, we attend faculty meetings and make brief presentations.
With students we stress the online access aspects with faculty we stress the preservation of content aspects.
18. Does your library track the impact from its outreach and promotion activities? N=67
Yes 25 37%
No, but we plan to 21 31%
No 21 31%
Comments N=10
