SPEC Kit 341: Digital Collections Assessment and Outreach · 45
Our communication team does regular features for magazines, blogs, and external websites. We have a very active
social media presence—Tumblr, Twitter, Facebook, Pinterest, etc. We also work with library faculty to highlight digital
libraries.
Our user experience and marketing teams partner with our digital collections stewards to do outreach and promotion
targeted at various constituencies/audiences.
Promotional stories in campus news are submitted by our communications officer. We also tweet, blog, and send out
targeted email/list-serv posts regarding specific events/collections/exhibits.
This varies within the library. There is a specific outreach plan for the collections of the Oklahoma Oral History Research
Program that is addressed in its mission statement and in the consent forms supplied to interviewees during the
interviewing process. The outreach statement for Government Documents and federally generated maps is constituted
by the federal repository agreement’s statements on availability. Other units within the Special Collections division have
no specific outreach plan beyond the mission statement of the library.
We only have the informal plan.
Specific plan N=7
Heavily qualified, however, as it’s really informal.
Our locally curated digital collections are promoted via the same venues and methods as the rest of the digitized
collections (for the most part).
Still informally developed.
The outreach plan is very broad and should be more specific and all encompassing.
We have outreach projects, but not an outreach program.
We see our websites, which provide a front end to our repositories, and our curated exhibits, which point to digital
collections, and regular blog posts to our community as part of our program of outreach.
With the caveat that this plan is employed selectively depending on the collection in question.
No plan N=11
Ad hoc for specific collections and audiences
Each collection has a unique outreach plan. Sometimes it is publications, newsletters, emails, Facebook, in-person
forums, etc. Sometimes it is making sure that the links are in WorldCat.
Each collection has its own outreach plan. (PURR, ePubs, eArchives)
Each unit (i.e., special collection units) employs their own forms of outreach that may range from social media to brown
bags.
Outreach is done using social media and during instruction, but it is sporadic and not part of an overarching plan.
We use the library website to post announcements on updates and new collections. We do have a marketing plan
specifically for our institutional repository.
Some subject librarians and curators of specific digital collections have informal outreach plans.
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