154 · Representative Documents: Marketing Plans
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
2
Communications /Collateral
• Faculty email messages
• Establish regular newsletter or email updates
• Advertise regular DRUM training workshops
• Postcard mailings
• Press release in the media
• Develop brochure or factsheet outlining benefits of DRUM
Strategies
• Highlight and promote recent submissions
• Showcase the work of individual faculty members
• Publicize statistics (top 10 accessed, etc.) to confirm value
• Obtain testimonials (names featured in publicity &promotional materials)
• Find champions of the service and have them promote DRUM
• Organize events around related issues (copyright, scholarly publishing, etc.)
• Utilize library subject specialists/faculty liaisons
• Targeted messages to department heads /administrators
• Target faculty who have existing web pages
• Develop faculty advisory board
• Participate in annual New Faculty Orientation Program
• Develop communications calendar with regular follow-up and evaluation.
DRUM Marketing Strategy
• Message: Benefits of depositing into DRUM
• Target: UM Faculty Members
• Repetition, Follow-Up, Evaluation
Terry M. Owen
DRUM Coordinator
UNIVERSITY OF MARYLAND
DRUM (Digital Repository at the University of Maryland) Marketing Plan
2
Communications /Collateral
• Faculty email messages
• Establish regular newsletter or email updates
• Advertise regular DRUM training workshops
• Postcard mailings
• Press release in the media
• Develop brochure or factsheet outlining benefits of DRUM
Strategies
• Highlight and promote recent submissions
• Showcase the work of individual faculty members
• Publicize statistics (top 10 accessed, etc.) to confirm value
• Obtain testimonials (names featured in publicity &promotional materials)
• Find champions of the service and have them promote DRUM
• Organize events around related issues (copyright, scholarly publishing, etc.)
• Utilize library subject specialists/faculty liaisons
• Targeted messages to department heads /administrators
• Target faculty who have existing web pages
• Develop faculty advisory board
• Participate in annual New Faculty Orientation Program
• Develop communications calendar with regular follow-up and evaluation.
DRUM Marketing Strategy
• Message: Benefits of depositing into DRUM
• Target: UM Faculty Members
• Repetition, Follow-Up, Evaluation
Terry M. Owen
DRUM Coordinator
