RLI 288  17 RESEARCH LIBRARY ISSUES: A REPORT FROM ARL, CNI, AND SPARC 2016 FIGURE 9. MINES DATA FOR WEB OF KNOWLEDGE DISPLAYED BY TABLEAU At a glance it is easy to see that graduates students are the largest category of users and that the Web of Knowledge is used most heavily by patrons in the College of Natural Sciences. The table with shaded cells shows affiliation by purpose of use and the dark cells show that Natural Sciences uses the Web of Knowledge for both sponsored and non-sponsored research. The empty white cells are also easily seen. This level of granular detail, which can be filtered even further, is pertinent to designing library instruction programs, making collection development decisions, and marketing resources. Implications The UMass Amherst Libraries will continue to run the survey for the foreseeable future. The successful implementations, high response rate, lack of negative feedback, and the utility of the data have resulted in the decision to collect survey data continuously. The libraries will also explore expanding the survey scope to include other resources. Moving from an annual sample to continuous data collection provides current and ongoing data that is available to be analyzed alongside other data such as circulation,