SPEC Kit 306: Promoting the Library · 193
ALA. Marketing @your library
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/marketingyour.cfm
Association of Research Libraries &SPARC. Media Map: Charting a Media Relations Strategy
http://www.arl.org/sparc/bm~doc/MediaMap.pdf
OhioLINK Marketing Toolkit
http://www.ohiolink.edu/ostaff/marketing/
Library Marketing: Thinking Outside the Book. Blog, Jill Stover
http://librarymarketing.blogspot.com/
Concept Marketing Group. E-Books and Articles
http://www.marketingsource.com/articles/
Marketing Information and Library Services. Sheila Webber
http://dis.shef.ac.uk/sheila/marketing/default.htm
Marketing Our Libraries
http://www.librarysupportstaff.com/marketinglibs.html
The Ubiquitous Librarian. Blog, Brian Mathews
http://theubiquitouslibrarian.typepad.com/
Links to Additional Representative Documents
University of Southern California. Public Communications Manager II
http://www.usc.edu/dept/personnel/desc/129123.pdf
University of Florida. Library Marketing Plan
http://www.uflib.ufl.edu/committees/marketing/documents/LibraryMarketingPlan2006-07_2_.pdf
Strategic Plans that include promotional activities
University of Cincinnati. University Libraries Strategic Plan 2007–2009
http://www.libraries.uc.edu/information/strategicplan07_09/SP07_09.pdf
Columbia University. Columbia University Libraries Strategic Plan 2006–2009
http://www.columbia.edu/cu/lweb/img/assets/6675/strategicplan_2002-2009.pdf
University of Nebraska–Lincoln. University Libraries Strategic Plan 2006/2008
http://www.unl.edu/libr/about/strategicdir.shtml
University of North Carolina at Chapel Hill. Library Directions. 2005–2010
http://www.lib.unc.edu/Plan20071025.pdf
ALA. Marketing @your library
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/marketingyour.cfm
Association of Research Libraries &SPARC. Media Map: Charting a Media Relations Strategy
http://www.arl.org/sparc/bm~doc/MediaMap.pdf
OhioLINK Marketing Toolkit
http://www.ohiolink.edu/ostaff/marketing/
Library Marketing: Thinking Outside the Book. Blog, Jill Stover
http://librarymarketing.blogspot.com/
Concept Marketing Group. E-Books and Articles
http://www.marketingsource.com/articles/
Marketing Information and Library Services. Sheila Webber
http://dis.shef.ac.uk/sheila/marketing/default.htm
Marketing Our Libraries
http://www.librarysupportstaff.com/marketinglibs.html
The Ubiquitous Librarian. Blog, Brian Mathews
http://theubiquitouslibrarian.typepad.com/
Links to Additional Representative Documents
University of Southern California. Public Communications Manager II
http://www.usc.edu/dept/personnel/desc/129123.pdf
University of Florida. Library Marketing Plan
http://www.uflib.ufl.edu/committees/marketing/documents/LibraryMarketingPlan2006-07_2_.pdf
Strategic Plans that include promotional activities
University of Cincinnati. University Libraries Strategic Plan 2007–2009
http://www.libraries.uc.edu/information/strategicplan07_09/SP07_09.pdf
Columbia University. Columbia University Libraries Strategic Plan 2006–2009
http://www.columbia.edu/cu/lweb/img/assets/6675/strategicplan_2002-2009.pdf
University of Nebraska–Lincoln. University Libraries Strategic Plan 2006/2008
http://www.unl.edu/libr/about/strategicdir.shtml
University of North Carolina at Chapel Hill. Library Directions. 2005–2010
http://www.lib.unc.edu/Plan20071025.pdf
