170 · Representative Documents: Job Descriptions
UNIVERSITY OF FLORIDA
Communications Assistant
SUMMARY OF POSITION ROLE/RESPONSIBILITIES:
The Panama Canal Museum Collection Communications Assistant (.75 FTE) works with the Libraries’ Director of
Communications to formulate and monitor a comprehensive marketing and communications plan promoting the
Panama Canal Museum (PCM) Collection at the University of Florida and all events and activities
commemorating the 100th anniversary of the opening of the Canal in 2014-15. The Communications Assistant
will work closely with the Director of Communications, Exhibits Coordinator, Dean and Associate Deans, the
Panama Canal Advisory Group, the PCM Friends, and the Library Leadership Board.
The position assists with a federally funded 3-year grant to support the PCM Collection. The grant includes
partial funding for the processing of the collection (approximately 20,000 items), digitization, and
exhibition/display/promotion of items.
WORKING TITLE: Communications Assistant (.75 FTE)
Grant funded, time-limited position
End Date: September 30, 2015
****DO NOT ERASE THIS LINE ****
POSITION NUMBER: 00027352
ALL POSITIONS:
ESSENTIAL FUNCTIONS OF THE JOB AND THE PERCENTAGE OF TIME SPENT ON EACH
FUNCTION [NOTE: IN COMPLIANCE WITH THE AMERICANS WITH DISABILITIES ACT (ADA),
IDENTIFY ESSENTIAL FUNCTIONS OF A JOB REQUIRED TO BE PERFORMED WITH OR WITHOUT
REASONABLE ACCOMMODATIONS. REQUESTS FOR REASONABLE ACCOMMODATIONS TO
FACILITATE THE PERFORMANCE OF ESSENTIAL FUNCTIONS WILL BE GIVEN CAREFUL
CONSIDERATION.]
25% Compiles, creates, disseminates and evaluates communication schedule and plan. Uses interviewing,
photography, writing, editing and proofreading skills to generate and disseminate press releases.
25% Conceptualizes, designs and produces newsletters, brochures, promotional pieces, information sheets,
blogs and social media, flyers, bookmarks and other materials for public relations. Uses ongoing
research, information and data to identify and target appropriate audiences for communications
regarding the Panama Canal Museum Collection, events and activities.
20% Works closely with the director of communications, administration, collaborative partners, development,
library faculty and staff to present information that promotes the libraries at local, state and national
levels. Participates in all Panama Canal related meetings, activities and provides written/verbal support.
Describes the collection, related projects and events in clear, concise manner for exhibit and promotional
purposes
10% Documents events and activities and produces reports for assessment purposes.
10% Understands and utilizes public relations and development policies and procedures of the libraries and
the University of Florida. Acquires working knowledge of the AP Style of media communications and
publications standards.
5% Develops knowledge of in-house printing operations and works with staff to produce materials that can
economically and effectively be printed in-house
5% Responds to informational requests through e-mail, telephone and social media
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