127 SPEC Kit 355: Campus-wide Entrepreneurship
MICHIGAN STATE UNIVERSITY LIBRARIES
BUS 170 - Intro to Business Model Creation
3
CASE STUDY #2
https://youtu.be/44s3VInnfrs
BMC w/ Library Resources
MSU Library Resources for
BMC Building Blocks
Customer
Channels &
Relationships
Mintel
E-Marketer
SimplyMap
Demographics
Now
PolicyMap
Demographics,
Market
Research &
Mapping Tools
Revenue
(Pricing)
Biz Miner
E-statement
Studies
Financial ratios
& analysis by
industry
Key Activities
ABI/Inform
BSC
Factiva
IBISWorld
Articles about
industry trends
and news,
case studies,
manuals
Key
Resources
ABI/Inform
BSC
IBISWorld
IBIS
Operating
conditions
section
Key Partners
(Suppliers)
Mergent
Horizon
ThomasNet
Suppliers,
Import/Export
Data
Costs
Biz Miner
E-Statement
Studies
Includes
averages by
industry of
business costs
Need more help?
Entrepreneurship & Small Biz
Online Research Guide
http://libguides.lib.msu.edu/entrepreneur
Contact me!
Laura Leavitt
leavitt9@msu.edu
517-355-4647
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